Octoplay Expands in Italy with StarCasinò, Betsson Group’s Top-Ranked Local Brand

Octoplay is now live with StarCasinò, Betsson Group’s premier Italian casino brand, advancing its expansion in one of the world’s largest gambling markets. StarCasinò joins PokerStars and Sisal as the supplier’s third tier-one Italian integration in four months, underscoring Octoplay’s accelerating momentum. As global operators like Betsson Group continue to partner with Octoplay, the supplier is rapidly establishing itself as an emerging power in B2B gaming, backed by the industry’s most established names.

The StarCasinò partnership follows a clear pattern of acceleration in Italy. In January 2026, Octoplay went live with PokerStars and Sisal simultaneously, with StarCasinò now extending that run alongside a wider European rollout that includes recent launches with bet365 and BetVictor in the UK, Luckia in Spain, and Adjarabet in Georgia. Since Ralitsa Georgieva’s appointment as CEO, Octoplay has delivered a series of high-profile integrations across Europe’s most competitive regulated markets, demonstrating the strategic vision driving the company’s growth.

“StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe’s most dynamic markets,” says Ralitsa Georgieva, CEO at Octoplay. “Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry’s top operators.”

Fabio Denegri, Business Director Italy at Betsson Group, stated: “In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design. We are confident that Octoplay’s content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.”

Octoplay holds active licenses in 17 jurisdictions, including the United Kingdom, Italy, Spain, Sweden, the Netherlands, Denmark, Belgium, Finland, Greece, Romania, Malta, Slovakia, Georgia, Brazil, New Jersey, Michigan, and Ontario. Less than three years after going live, the company continues to expand its presence with tier-one operators across Europe, North America, and South America.