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Scientific Games’ Systems Technology Creates Momentum for New Mexico Lottery’s Next Era of Growth

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Company Delivers Successful Systems Conversion Featuring Instant Game Management Program and Advanced Retail Technology

Scientific Games and the New Mexico Lottery have modernized the Lottery’s operations, setting the stage for future growth with a new, advanced gaming system and a comprehensive suite of innovative technologies rolling out at 1,000+ retailers across the state. The integrated tech conversion also includes the launch of the Scientific Games Enhanced Partnership instant game management program—bringing together analytics, logistics, retail optimization and product strategy to drive game performance and maximize proceeds to education in the state.

The company’s new gaming system is now powering the New Mexico Lottery’s draw-based and Scratchers’ sales, simplifying lottery product management for retailers and enhancing convenience to players. The full-line technology solution also delivers precision analytics to help optimize sales performance and generate maximum revenues to benefit college scholarship funding for students in-state.

“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”

In development over the past year, the successful conversion features Scientific Games’ Momentum ecosystem, anchored by an advanced central gaming system, patented SciTrak instant game distribution system, gem | intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ WAVE clerk-operated terminals and PlayCentral self-service machines are being deployed in planned phases at New Mexico Lottery retailers.

“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”

The company provides services and expertise from its location in Albuquerque, including the SGEP instant game portfolio management program featuring game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.

Scratchers™ is a trademark of the New Mexico Lottery Authority.

gem | intelligence®, INFUSE™, Momentum®, PlayCentral®, SciTrak™, and WAVE™ are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.

 

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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