Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming

Edge Marketing Institute, a specialist training provider focused on marketing leadership in the gaming sector, has launched alongside its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence), the company said.

The company described G.A.M.E as a structured marketing leadership programme designed for senior marketers working in B2B gaming. Edge Marketing Institute said the programme is intended to help marketers develop commercial leadership capabilities as gaming businesses place greater expectations on marketing teams to contribute to revenue and growth.

Edge Marketing Institute was founded by Paul Rees and Gerhard Sagat. The G.A.M.E programme includes 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence, according to the company.

Paul Rees, Co-Founder of Edge Marketing Institute, said: “Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice.
“This isn’t a talent problem; it’s a structural one.
“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”

The programme has launched with the support of WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important.
“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”

Edge Marketing Institute said G.A.M.E is delivered online and on-demand and is aimed at CMOs, Marketing Directors, Heads of Marketing and senior commercial marketers working within B2B gaming businesses. The company said the programme includes 10 leadership masterclasses, strategic frameworks and decision models, downloadable templates and guides, practical business-focused tasks, and lifetime access to course material.