QTech Games recruits Iryna Alabuhina as its new Commercial Head of Europe

QTech Games, the leading game aggregator for all emerging markets, has appointed Iryna Alabuhina as its new Head of Commercial – Europe, as it bids to broaden its footprint across this mature igaming region in a concerted, commercially driven expansion.

Iryna now brings her experience and commercial know-how in the igaming industry to bear at QTech Games. Most recently, Iryna worked as Senior Account Manager at the aggregator Hub88, where her focus was to work with top-tier operators and Hub88 across multiple international markets.

Previously, Iryna has also worked in a series of progressively senior business development and platform-management roles across a host of familiar igaming brands, starting out at fellow aggregator SOFTSWISS as a Business Account Manager, supporting digital casinos across EU and CIS markets, and enhancing both performance and portfolios. This role equipped Iryna with a strong 360-degree understanding of platform operations, including content, payments, marketing, and affiliation. Subsequently, she went on to join Evolution, the industry’s leading live-casino provider, where Iryna specialized in managing large CIS clients and platforms. This experience allowed her to deepen her expertise from platform-side operations to supplier-side strategy and client growth.

Moreover, across all these positions of increasing rank, Iryna displayed a keen eye for brand-building and executing commercial strategies, alongside fostering an extensive network of influential industry contacts.

QTech Games’ CEO, Philip Doftvik, said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.

“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”

Iryna Alabuhina added: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.

“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”