Peter & Sons Reaches 70% of Italian Market Through Strategic Operator Partnerships

Innovative iGaming studio Peter & Sons has significantly strengthened its position in Italy, now live with approximately 70% of the market’s leading operators under the country’s Agenzia delle Dogane e dei Monopoli (ADM) license.

This milestone reflects a sustained expansion strategy built on key partnerships with major Italian operators including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica and Goldbet and Diecimilauno, with distribution supported by leading aggregators Octavian and Light & Wonder. The network is set to expand further, reinforcing Peter & Sons’ growing footprint in one of Europe’s most established iGaming markets.

Italy represents a mature and highly structured environment, dominated by a small number of major operators and characterized by rigorous go-live processes. Players across the market can access a selection of the studio’s top-performing titles, including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk, which have demonstrated strong engagement and consistent performance.

Renowned for its indie-inspired creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. With Italy now established as one of its fastest-growing regions, the studio is focused on deepening relationships with tier-one operators while continuing to deliver high-quality, visually driven gaming experiences tailored to local audiences.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”