INCENTIVE GAMES PARTNERS WITH HOLLYWOODBETS TO LAUNCH A MULTI-EXPERIENCE GAMING SUITE

Leading B2B games provider Incentive Games, through its real-money gaming division, Incentive Studios, has announced a new partnership with Hollywoodbets, South Africa’s leading betting operator. 

As part of the collaboration, two of Incentive Studios’ real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April, marking the first phase of the partnership, with free-to-play games to follow.

The agreement signals Incentive Games’ official entry into the South African market, further strengthening its presence in regulated jurisdictions globally.

This launch is the result of close collaboration between the Incentive and Hollywoodbets teams, working together to successfully bring the games to market. Players can now enjoy Incentive Studios’ suite of crash and arcade games, with further content and initiatives planned as the collaboration grows.

The partnership highlights Incentive Games’ continued focus on delivering best-in-class real-money content for operators looking to diversify their gaming portfolios, while supporting Hollywoodbets’ commitment to offering innovative entertainment to its players.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”