Golden Whale partners with Text.com on AI-driven player communications

Golden Whale has partnered with Text.com to integrate Golden Whale’s decision intelligence models with Text.com’s unified communications platform, the companies said.

Under the agreement, Golden Whale’s continuously learning models, which analyse live player behavioural data, will feed into Text.com’s multi-channel infrastructure so operators can deliver messages through live chat, messaging apps, email and SMS, according to the companies.

Golden Whale said the integration is designed to support a closed-loop workflow in which prediction, decisioning and message delivery are connected, shifting operators from campaign-based messaging to agent-driven interactions.

Eberhard Dürrschmid, CEO at Golden Whale, said: “There has traditionally been a gap between knowing what action to take and delivering it to the player in the right way and at the right moment. By working with Text.com, we are closing that gap. Our ML models determine the most relevant next action, and through Text.com’s agentic communication capabilities, that action can be executed instantly and intelligently across the appropriate channel. This allows operators to move toward more responsive, data-driven engagement without increasing operational complexity.”

Emilia Wodyk‑Zalewska, Account Managers Leader at Text, added: “This is just the start of our journey with Golden Whale, and we are thrilled about the future. By merging behavioural data with our platform, we will turn simple messages into smart, automated conversations. Soon, operators will deliver the right interaction at the perfect time – effortlessly and at any scale.”