TaDa Takes Global Roadshow to Inaugural iGaming AFRIKA Summit

Award-winning provider to strengthen brand awareness across Africa

TaDa Gaming is heading to Nairobi, Kenya for the first iGaming AFRIKA summit this May 4-6, with a mission to highlight its expansion plans across the continent’s emerging markets.

With an existing presence in over 16 countries to date and a raft of new partnerships and collaborations to herald its launch in SA, TaDa is building its brand for unique experiences and expert localisation through its glocalisation strategy for global core mechanics/local content.

The Fortune Gems and Fortune Coins series, especially Fortune Gems 500 and Fortune Coins 2, are its leading releases, while the individually market tailored X Hot slots are catching up, with X7 Hot appealing across demographics.

As winner of the SiGMA Africa Slot Newcomer of the Year award, success has come from TaDa’s focus on mobile first gaming. This is driven by fast loading and lightweight deployment to accommodate local infrastructure and devices but without compromising on game quality or experiential entertainment.

The strategy has enabled partnerships with Africa’s leading operator, betPawa, as well as South African giants Hollywoodbets, World Sports Betting and Betway. Major platforms 1XBET and BetConstruct are also helping TaDa to extend its reach.

As African gaming markets gather momentum, driven by an increasingly engaged young adult population, visitors to Stand A08 will have the opportunity to discuss how TaDa is contributing to and shaping one of the industry’s most influential and emerging regions.

iGaming AFRIKA Summit announced its mission to serve as the definitive gateway to Africa’s gaming industry. This move is designed to ensure that the rapid regulatory maturity and exponential growth opportunities across key markets are front and centre for the world’s largest operators, suppliers and investors who will be attending the summit this May.

This ambition sits with TaDa’s strategic growth ambitions across the continent through its deep understanding of emerging markets, evolving regulatory frameworks and player demand for high quality and safe gaming experiences.

Ray Lee, Director of Business Development, TaDa Gaming, commented: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’