Behind The Gloves forms Advisory Board to drive next phase of growth

Industry heavyweights Michael Brady, Rob Fell and Katie Byers join Board of fitness and wellness organisation

Behind The Gloves, the purpose-driven fitness and wellness initiative, has formed an official Advisory Board, kickstarting its transition from event-led activations to a scalable, long-term business and community.

The organisation seeks to build stronger communities through boxing, fitness and wellness-inspired training and discipline, hosting popular early-morning sessions at industry events that energise teams and make a measurable social impact.

The creation of the Advisory Board represents the next major step in Behind The Gloves’ growth strategy, with the industry leaders bringing deep expertise to drive the organisation’s expansion into new verticals, such as corporate wellness programmes, brand partnerships and future digital products.

Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group, brings extensive experience in building and scaling successful businesses.

He is joined by Rob Fell, CEO of RiskCherry, who offers strong expertise in regulatory strategy, commercial growth, operations, product and market positioning, and Katie Byers, former SVP of People and Capability at Light & Wonder, who has supported organisations through periods of significant change, talent strategies and by building purpose-led, high-performing teams.

The next step in its development will allow Behind The Gloves to continue as a ‘business for good’ with a commitment to reinvesting a portion of its profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”