MEGA (Esports Awards, MOBIES) appoints Patrick Collins, Founder of Leapfox and ex-Wasserman, as VP of Growth

• MEGA appoints Patrick Collins as Vice President of Growth, bringing over 18 years of experience across sponsorship, commercial strategy and partnerships in sport, gaming and tech.
• Patrick has worked with leading global brands including Barclays and Puma, supported Premier League clubs, and played a key role in securing EE as Wembley Stadium’s lead partner.
• Having led commercial partnerships at Excel Esports and founded boutique agency Leapfox, Patrick brings deep expertise across the esports and gaming landscape.
• At MEGA, Patrick will lead growth strategy, overseeing partnerships and new business development to support the organisation’s continued expansion.

The Mobile, Esports and Gaming Alliance (MEGA) is pleased to announce the appointment of Patrick Collins as Vice President of Growth. In this role, Patrick will lead MEGA’s growth strategy, overseeing commercial partnerships and new business development. His appointment comes at a pivotal time, as MEGA continues to expand its presence in the esports industry.

Patrick brings over 18 years of experience in commercial development, strategy and partnerships, having worked with Premier League football clubs and leading brands including Barclays, Santander, Under Armour and Puma. During his time at global sports marketing agency Wasserman, he played a key role in securing EE’s six-year partnership with Wembley Stadium and advised brands such as American Express, Vodafone and PepsiCo on maximising sponsorship impact.

Building on his success in traditional sport, Patrick moved into esports in 2019, joining leading UK organisation Excel Esports to lead its commercial partnerships. There, he secured deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside endemic partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

In early 2022, Patrick founded boutique agency Leapfox, leveraging his expertise across sport and gaming to deliver commercial strategy and advisory services. Since then, the agency has led projects focused on emerging technologies, including AI, which now form a core part of its offering.

As part of his new role at MEGA, Patrick will focus on scaling the organisation’s commercial footprint, unlocking new partnership opportunities, and supporting long-term revenue growth. His appointment reflects MEGA’s continued ambition to evolve its offering and deliver greater value to partners across the esports and gaming ecosystem.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

WIth Patrick joining MEGA, the company is set to build upon its proven track record of working with leading global brands, having previously partnered with Coca-Cola, Samsung, Oakley, and Xfinity, while continuing to deliver world-class experiences for audiences worldwide and shape the future of gaming.