Fincore integrates TRI platform with Sportradar’s VAIX personalization AI

Fincore and Sportradar have announced a strategic integration between Fincore’s TRI platform and Sportradar’s personalization AI suite VAIX, aimed at helping operators apply AI-driven insights in real time within existing betting and gaming platforms.

The companies said Fincore’s TRI ecosystem is designed to plug into existing player account management (PAM), gaming and bonus systems without requiring a full platform replacement, and to support audit and access-control requirements in regulated markets.

Sportradar said VAIX provides AI models for personalized recommendations and player insight predictions across sports and casino, including forecasts such as lifetime value, churn risk, deposit likelihood and bonus recommendations. The company said VAIX operates in real time by monitoring player behavior and triggering contextually relevant recommendations and rewards during live play.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations.

“Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalised and automated recommendations and rewards without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.”

Andreas Hartmann, VP Personalisation at Sportradar, said: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behaviour and more per user, in real-time.

“With Fincore’s TRI platform supporting real-time and deep personalisation, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator, across the user journey.”