ZEAL expands portfolio with new charity lottery as Dream Car Raffle launches in German regulated market

• ZEAL launches Dream Car Raffle (Traumautoverlosung) as a new charity lottery
• Third charity lottery product following successful Dream House Raffle (Traumhausverlosung) and freiheit+
• First main prize: A Porsche 911 GT3 RS

ZEAL is further expanding its portfolio in the regulated German gambling market with the launch of Dream Car Raffle (Traumautoverlosung), a new charity lottery offering. The product complements ZEAL’s existing portfolio as another in-house developed format.

Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group.

Following the launch of the Dream House Raffle (Traumhausverlosung) in 2024 and freiheit+, Traumautoverlosung is already the third charity lottery launched by ZEAL in the market.

Expanding the portfolio in a regulated environment

With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries.

“We are pleased to further expand our core business with attractive new products,” said Stefan Tweraser, CEO of ZEAL Group. “Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”

Charity lottery with integrated charitable contribution

Traumautoverlosung is designed as a charity lottery, with at least 20 percent of ticket revenue allocated to charitable causes. In 2026, the initiative is partnering with Johanniter, one of Germany’s leading charitable organizations.

This approach reinforces ZEAL’s positioning in the field of responsible gambling while combining entertainment with a measurable social impact.

Product concept: limited tickets, guaranteed winner

The product is based on a clearly structured model featuring a limited number of tickets and a guaranteed winner.

At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available.

“With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”

Diversification in the lottery market

By introducing new formats such as Traumhausverlosung and Traumautoverlosung, ZEAL is responding to evolving market dynamics and expanding its offering beyond traditional lottery brokerage. New product categories combining clearly defined prizes, limited tickets and digital distribution models are gaining increasing relevance in the market.