Comparasino launches three-month ITVX BVOD ad campaign

Comparasino has launched a three-month Broadcaster Video on Demand (BVOD) advertising campaign running exclusively on ITVX, the UK commercial streaming service. The campaign launched today and will place Comparasino across ITVX prime-time programming and selected hit shows.

According to the company, the advert is intended to build brand awareness by highlighting its “matching” technology, positioned as an alternative to traditional casino comparison lists through a more personalised search experience.

Comparasino said the campaign centres on its proprietary Recommendation Engine, which allows users to enter preferences such as bonuses, payment methods and minimum deposits, and then receive matching UKGC-licensed brands. The company also highlighted its free-to-join Comparasino Member Zone, where users can save preferences and matches and receive updates as new casino partners are onboarded.

Martyn Hannah, Co-founder and CEO of Comparasino, said: “Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a ‘one size fits all’ experience. Our mission is to humanise that journey by putting the player’s specific needs first.

“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”

Comparasino added that it only features brands licensed by the UK Gambling Commission, positioning this as part of its focus on player protection and transparency.