ZingBrain AI transforms Hondubet lobby with real-time personalisation

ZingBrain AI, the artificial intelligence engine for iGaming, has helped Hondubet hit significant player engagement and revenue uplifts after replacing its manually managed casino lobby with a fully personalised, API-driven experience.

The successful integration means Hondubet can automatically deliver personalised sections featuring games that reflect each player’s behaviour and preferences.

The results, drawn from a A/B trial comparing the personalised lobby against the existing manual setup, demonstrate clear uplift across both new and existing player segments:

• 25% increase in GGR and turnover for newly-registered players
• 10% increase in total bets made by existing players
• 25% increase in unique games tried by players

“Before working with ZingBrain AI, a lot of our time was spent manually managing lobby sections and constantly updating collections,” said Hondubet’s Julian Pareja Garcia. “Now the system adapts automatically to each player’s behavior, which means our team can focus on strategy instead of maintenance. It fundamentally changed how we operate the lobby.”

Oleg Smolerov, Chief Product Officer at ZingBrain AI, added: “We genuinely enjoy working with partners who care deeply about what they build and who are not satisfied with ‘good enough’. Hondubet is exactly that kind of team. Our discussions are never just status updates. They’re always about how to improve the product, how to make the lobby smarter, and how to give players something that truly fits their preferences and feels natural to them.”

The integration also addresses commercial priorities. Using Zing’s Game Promotion tool, Hondubet can surface priority titles within personalised sections ranked to each player. If a promoted game fails to generate engagement, it fades out and is replaced by more relevant content, keeping commercial goals and player experience aligned.