Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets

Gamanza Engage has partnered with QTech Games, the leading game aggregator for emerging markets, giving operators access to Gamanza’s CRM, gamification and engagement tools through a referral agreement.

As part of QTech Games’ Value Added Services, QTech’s operator partners can now deploy Gamanza Engage’s real‑time CRM, loyalty and gamification toolkit, alongside free‑to‑play mini‑games designed to increase player interaction and retention.

Gamanza Engage’s gamification stack will work alongside QTech Games’ analytics and AI‑driven capabilities, including its machine‑learning game lobby, QTech Play.  Operators will have access to real‑time dashboards and data‑driven tools to better understand player behaviour and optimise engagement strategies.

The combined goal is to transform the customer experience into a hyper-personalized journey that redefines loyalty in the player experience, supported by modern data science techniques that guide player protection, product strategy and promotion management, including lifetime value and VIP prediction.

Andrés Blanco, Managing Director at Gamanza Engage, said:

“QTech Games has built one of the strongest distribution platforms across emerging markets, so this partnership creates a natural path for operators to introduce more sophisticated engagement strategies. Through QTech’s network, operators can deploy Gamanza Engage’s gamification and CRM tools to create player journeys that are more interactive, more personalised and ultimately more effective at building long-term loyalty.”

Philip Doftvik, QTech Games’ CEO, added:

“Gamanza Engage’s customizable loyalty and gamification system is a stunning addition to our premier platform, offering a wide range of tools and a number of unique capabilities across deep segmentation and automated campaign management. Both products (CRM and Gamification) can be accessed as standalone modules, or as an all-in-one solution to augment player retention and ensure that our operator partners enjoy an all-encompassing toolkit for player insights. It adds another level of engagement and insight which we’re excited to share across our growing network.

“Customisation and personalisation are the future for our industry, and Gamanza Engage is helping QTech realise this vision by consistently engaging customers through game mechanics and personal journeys that secure loyalty and respect lifetime value. Through this strategic alliance, our customers across emerging markets can gain a powerful competitive edge, turning engagement into intelligence, and intelligence into action.”