FairPlay Sports Media Launches ‘Customer Insights’, Delivering Objective Truth on Bettor Sentiment

FairPlay Sports Media (FPSM), the leading sports media and BetTech network, today announced the launch of FairPlay Customer Insights, an always-on commercial decision-making engine designed exclusively for UK betting operators.

Powered by a continuously verified panel of over 1,000 active UK bettors, the self-serve dashboard provides operators with instant, objective visibility into brand perception, product feature popularity, and competitive benchmarking.

“We consistently hear from operators that a major challenge in today’s market is a lack of fresh, objective, and actionable data on exactly why bettors switch apps,” said Jerome Underhill, Chief Operating Officer at FairPlay Sports Media.

“Traditional market research is often too slow, expensive, and disconnected from daily commercial metrics. We built FairPlay Customer Insights to be a commercial decision-making engine. It provides the speed and agility required for product teams to see how core features – such as their Bet Builder -stack up against the competition, while allowing media teams to understand the specific triggers that convert transient bonus tourists into high-intent, long-term players.”

The platform refreshes data quarterly to track movements over time and features unique ‘flash research’ capabilities. This allows operators to submit bespoke queries to the panel ahead of major tentpole events, such as the upcoming World Cup, to de-risk campaign planning.

FairPlay is currently onboarding a select group of operators for an exclusive 30-day Phase 1 Proof of Concept, providing unrestricted, company-wide access to validate the intelligence against current operational challenges.