QTech Games makes more gains with AdvantPlay

Emerging-markets leader expands its content offering with another portfolio from rising-star studio

QTech Games, the leading game aggregator for emerging markets, has announced another progressive partnership with AdvantPlay, an emerging industry force dedicated to developing unique casino games and delivering real-life entertainment experiences for the slots sector.

AdvantPlay’s portfolio features an eclectic mix of classic themes and unique, real-life inspired games, such as Aztec: Bonus Hunt, Dragon Chi’s Quest, and Maya: Elemental Totem. These titles sit alongside its popular Original Games series, which includes Crash, Plinko, and a growing portfolio of up to eight specialized titles in this category.

The Original Games series, in particular, provides a unique blend of entertainment and player challenges. These games are designed to appeal to young adult demographics through engaging gameplay and a thrilling user experience tailored for next-generation audiences, particularly Generation Y (millennials).

This collaboration offers significant strategic benefits to both companies. For QTech Games, integrating AdvantPlay’s diverse catalogue enhances its platform’s content variety, expanding its reach beyond traditional slot games into the high-growth Crash and Instant Win verticals. For AdvantPlay, this progressive partnership opens the gateway to QTech Games’ extensive scope, increasing exposure and player engagement on a global scale and unlocking untapped jurisdictions from Africa to Latin America for diversified growth.

Philip Doftvik, QTech Games’ CEO, said: “AdvantPlay has a great track record, thanks to their flair for crafting simplicity out of complexity, alongside harnessing the latest technology in elevating top-class game design. These are values we share, and so AdvantPlay was an obvious value-add to our platform. Their Mini Games, in particular, are a perfect fit for players seeking fast and fun action.

Kelvin, CEO of AdvantPlay, added: “We only want to team up with the leading aggregators, so we were naturally quick to tap QTech for their diverse emerging-market strategy-. Thanks to QTech’s signature seamless integration, AdvantPlay’s content is now connecting with new fresh audiences, fostering brand loyalty and broadening brand impact across a competitive igaming landscape.

“Needless to say, this deal widens our product distribution across emerging territories. We can’t wait to witness how our titles will capture the collective imagination of a swathe of new players.”