GameOn Expands Fractional CMO Division with Appointment of Roxana Nazalu

GameOn, the specialist iGaming marketing and PR agency, has added Roxana Nazalu to its growing GameOn CMO team.

Roxana joins as a Fractional CMO and in a consulting capacity. She will be responsible for supporting clients across campaign strategy, creation and implementation.

Roxana is one of the most experienced iGaming marketers in the industry, having worked for some of the biggest names in the business.

This includes the likes of Las Vegas Sands, Casimba Gaming, Aspire Global and Pragmatic Play.

This experience led her to launch Orange Synapse, a specialist agency serving iGaming providers in markets across the world.

Roxana’s appointment as a Fractional CMO Consultant marks a deeper collaboration between GameOn and Orange Synapse, allowing each to offer a wider range of products and services to its respective clients.

GameOn’s Fractional CMO service has gone from strength to strength since launching back in October 2024.

Led by Alex Wilson, it allows clients to unlock the benefits of a full-time CMO but on a fractional basis, making it the perfect option for start-ups and smaller organisations in growth phase. It’s also a great option for established organisations, allowing them to embrace marketing as a revenue engine and not just a support function, but with board-level accountability.

Alex Wilson, Head of Marketing Division at GameOn, said: “We are delighted to welcome Roxana to the GameOn CMO team at such a pivotal moment for our agency. Since launching our fractional service in 2024, the demand for high-level strategic leadership, without the overhead of a full-time executive, has exploded. 

“Roxana is a powerhouse in the iGaming space and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself. 

“By bringing her expertise into the fold, we’re not just adding a consultant, we’re significantly deepening our strategic offering and ensuring our clients have access to the very best marketing minds in the business.”

Roxana Nazalu, Fractional CMO Consultant at GameOn, added: “Joining forces with GameOn is a natural evolution for me and a fantastic opportunity for Orange Synapse.

“I’ve always admired GameOn’s reputation for delivering clear, results-driven PR and marketing within the iGaming sector. This collaboration allows us to offer a truly holistic service, bridging the gap between high-level strategy and technical implementation for slot studios, operators, affiliates, payment providers and other industry stakeholders. 

“My focus will be on helping clients navigate complex markets and scale their brands with the agility that the fractional model provides. I look forward to working alongside Alex and the team to drive meaningful growth for our partners.”