Entain extends global Virtual Sports partnership with Inspired Entertainment

Entain, the global sports betting and gaming group, has extended its long‑standing partnership with Inspired Entertainment, securing continued access to Inspired’s market‑leading Virtual Sports portfolio across its global brands.

A key feature of the renewed multi‑year agreement is the introduction of Inspired’s upgraded Virtual Soccer with BetBuilder – launching ahead of this year’s football World Cup – giving Entain customers a new way to create tailored, multi‑selection virtual football bets. Additional new Virtual Sports titles will also roll out later this year as part of an enhanced content pipeline.

The renewed agreement supports Entain’s plans to keep evolving its product offering and delivering more choice for its customers. By working closely with Inspired, Entain can introduce new Virtual Sports formats as they launch and ensure its brands around the world benefit from a steady pipeline of engaging, high‑performing content.

Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high‑quality, high‑performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”

“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”