INCENTIVE GAMES ANNOUNCES PARTNERSHIP WITH THE RANK GROUP PLC

Leading B2B games provider Incentive Games, through its real-money gaming division, Incentive Studios, has announced a new partnership with The Rank Group Plc, a major international gaming, leisure and entertainment company.

This collaboration will bring Incentive Studios’ portfolio of real-money games to The Rank Group’s brand portfolio, reinforcing Incentive Games’ growing presence in the UK following its recent UK Gambling Commission licence acquisition.

The partnership reflects Incentive Games’ commitment to creating standout, mobile-first game experiences across the real-money sector. By combining The Rank Group’s established reach with Incentive Studios’ innovative approach to game design, players will gain access to fast-paced Crash, Tower and Arcade-style games that have already found success in international markets.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”

Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”