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Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival

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  • Sky Racing’s Callum Halliwell quizzed fans heading to Cheltenham Festival
  • Racegoers’ knowledge was rewarded with the equivalent of their train fare fund in free bets
  • Fans are encouraged to get involved in the action this Festival week by downloading the Fairplay App

Fast-growing UK betting operator Fairplay Exchange helped racegoers get off to a winning start to the Cheltenham Festival.

As London-based racing fans flooded to Paddington Station to head to Gloucestershire for day one of the Festival, Fairplay Exchange gave lucky fans the chance to enter a quiz and have their rail fare paid for in free bets.

Quizzed by Sky Racing presenter – and familiar face to racing fans, Callum Halliwell – passengers had their racing knowledge put to the test, with those successful receiving the cost of their train fare covered by Fairplay Exchange.

All those participating received a free bet courtesy of Fairplay Exchange, as the bookies looked to give back to fans ahead of a blockbuster week of racing action.

Lawrence Stoker, Chief Operating Officer at Fairplay, commented: “Cheltenham Festival is the best week of the year for many racegoers. The fun starts when you head off to Paddington Station and jump on the train to Cheltenham Spa, and we wanted to enhance the fan experience.“Whether you’re a die-hard racing fan, or the more casual day-tripper, we hope that our campaign brought some joy to the morning journey, and hopefully gave you some working capital for the week ahead!”

Fairplay’s mission is simple – to revolutionise the way people wager, collect and distribute funds on social bets.

In a fast evolving cashless and tech led society, social bets are still reliant on people carrying cash or collecting details for bank transfers. Whether it be on the golf course, playing pool in the pub or simply challenging your mates, anywhere there is a need to collect and distribute funds, the Fairplay app is the easy way to hold, distribute and payout friends.

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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