Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor

• Former Binance executive to support Press Box PR’s growth across sport, betting, fintech and emerging technology

• Appointment strengthens the agency’s international network across sport, payments and digital entertainment

• Horn brings more than two decades of experience working with global sports organisations, brands and technology platforms

Press Box PR – an award-winning digital PR agency specialising in betting, gaming, sport, consumer, retail and hospitality – has appointed former Binance sports partnerships leader Ryan Horn as Growth and Business Development Advisor.

Horn will work with the agency’s leadership team to support strategic growth initiatives, advise on international opportunities and help clients navigate the rapidly evolving intersection of sport, payments, gaming and emerging technology.

With offices in London and Manchester, Press Box PR specialises in securing earned media coverage across gambling, sports, consumer, finance, hospitality and catering publications, while also helping brands increase their visibility in AI-generated answers, citations and large language model (LLM) recommendations. Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards.

Horn brings more than 20 years of experience operating at the intersection of global sport, commercial partnerships and digital innovation. Across his career he has worked with some of the most influential organisations in sport, including FIFA, UEFA, the International Olympic Committee, Formula 1 and the Rugby Football Union, helping develop partnerships connecting global brands with some of the largest sporting audiences in the world.

He later co-founded Brandtix, a sports data intelligence company designed to measure and optimise sponsorship performance for brands and rights holders. The platform helped introduce a more data-driven approach to evaluating sports partnerships and was later successfully acquired.

Horn also held senior roles within the global advertising industry, including serving as Chief Business Development Officer at international agency network Euro RSCG, where he worked with major brands on sponsorship strategy and global campaigns across sport and entertainment.

Strategic insights in emerging industries

More recently, he held a senior role at cryptocurrency exchange Binance, where he worked on sports and digital asset partnerships involving some of the most recognisable figures and organisations in global sport, including Cristiano Ronaldo, Mike Tyson and Italian Serie A club Lazio.

Alongside his work in sport and entertainment partnerships, Horn has increasingly focused on the convergence between sport, digital payments, fan engagement platforms and online gaming ecosystems – areas that are becoming central to the commercial future of global sport.

In his role with Press Box PR, Horn will provide strategic insight across several emerging areas shaping the modern sports economy, including AI-driven fan engagement, global payments infrastructure, tokenised commerce platforms and the digital transformation of sport.

Alex Donohue, Founder and Managing Director of Press Box PR, said: “Ryan has spent his career working at the intersection of sport, technology and commercial innovation. From advising major governing bodies to helping global brands and athletes navigate the digital economy, he has a deep understanding of how modern sports ecosystems operate.

“As Press Box PR continues to expand internationally and work with more companies operating across sport, betting and fintech, Ryan’s experience and network will be hugely valuable for both the agency and our clients.”

Horn said: “Sport is undergoing a profound digital transformation. The convergence of payments infrastructure, online gaming, fan engagement platforms and emerging technologies such as AI and blockchain is creating entirely new commercial ecosystems around global sport.

“Press Box PR has built a strong reputation working with companies operating at the forefront of these industries. I’m excited to work with Alex and the team to support the agency’s continued growth and to help clients communicate their role in this evolving landscape.”