Watch player engagement go up with Mines from ICONIC21

One single move changes everything in Mines, the latest virtual game from in-demand iGaming content provider, ICONIC21.

Mines is built on a clean grid where every successful reveal of a safe spot instantly scales the multiplier. By allowing the user to select both the grid size and the number of hidden mines, they have more control over the volatility and potential growth of their session.

This type of gameplay centers on the “Cash Out”, a moment of increased agency where the user decides exactly when to secure their progress before a mine resets the board.

Balancing risk and timing drives the core experience. Players can select between 3×3, 4×4 or 5×5 grids, as well as the number of mines that may appear, essentially building their own risk-to-reward ratio in real-time.

Mines achieves total market coverage in a single product, driving higher lifetime value as users return to test new strategies across different volatility levels and generating deeper, more meaningful engagement.

This transforms the game into a high-performance, lightweight format that scales across all player segments effortlessly.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.”

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.