Neosurf appoint Laura Moore as Chief Strategy & Operations Officer

Experienced technology leader transitions to key strategic role as progressive cash-to-digital payments company enters the next phase of its growth

Neosurf, the innovative cash-to-digital payments company with responsible gaming at its core, has announced that it has appointed Laura Moore as Chief Strategy & Operations Officer following her successful spell assisting the business as an expert consultant.

Now a fully-fledged member of Neosurf’s senior team, Laura will be responsible for spearheading corporate strategy and market expansion, identifying future M&A opportunities, and forging the key strategic partnerships that will support the company as it enters the next phase of its growth.

As Chief Strategy & Operations Officer, Laura will leverage her extensive experience in consumer tech, platform development and senior management to lead the group’s global operations teams in delivering seamless, secure, and compliant payment services for millions of users worldwide.

She will also be responsible for re-engineering a number of Neosurf’s core business processes, overseeing everything from global settlements and treasury functions to risk management and regulatory adherence to provide a foundation that truly supports the company’s long-term vision.

Having previously worked for several high-profile B2B and B2C companies including Vodafone and Sky, Laura will bring both strategic vision and hands-on expertise to the position, helping Neosurf unite its operations and drive a culture of continuous improvement within the business.

Having also co-founded LIFT as we Climb – a company dedicated to advancing and celebrating women in tech – Laura is a thought leader in the technology space, and her unique insights and perspectives will prove invaluable to Neosurf cementing its position as a genuine game-changer in cash-to-digital payments industry.

Laura Moore, Chief Strategy & Operations Officer at Neosurf, said: “I’m both excited and honoured to be taking on the role of Chief Strategy & Operations Officer at Neosurf at what is undoubtedly a key moment in the group’s evolution. With Neosurf being a global leader in online payments, my focus will be on driving sustainable growth, guaranteeing operational excellence and ensuring we have the scalable frameworks in place that are necessary for future expansion.”

Andrea McGeachin, Global CEO Neosurf, said: “I think I speak for everyone at Neosurf when I say we’re absolutely thrilled to have Laura on board as a fully-fledged member of our senior team. As an experienced global strategist, thought leader and major advocate for women in technology, Laura has both the character and know-how to make a real impact in the role, and we’re all really excited to see how her vision can help take the company to new heights as we continue to grow.”