Tequity partners with Spartans to roll out Originals portfolio for branded content

 Tequity, the up-and-coming iGaming software pioneer, has successfully partnered with Spartans to power its branded Originals experience.  

The collaboration has seen Spartans onboard Tequity’s full suite of Originals titles to support a bespoke house games offering across its casino lobby. 

The integration was completed in just one week, providing Spartans with a high-speed route to market. The rapid rollout enables the operator to deploy a full suite of branded content ahead of a significant surge in traffic, driven by high-profile creator activity and streaming-led distribution. 

Spartans has been building significant momentum through a series of strategic partnerships, including collaborations with major creators such as X7Dave, as well as high-profile figures including Lil Baby and Conor Benn. 

Alongside the Originals suite, Spartans has also added Mirror Image Gaming’s Royal Drop, a burst-style title, through Tequity’s Publishing vertical. The operator plans to further expand its offering with additional Tequity-powered content over the coming months. 

Tequity Originals enable operators to launch fully branded house games in days, offering complete control over UI and the player experience. Engineered for high-volume performance, the suite seamlessly handles the intense traffic surges typical of creator-led promotions and live streams. By prioritising a clean, efficient integration path, Tequity minimises technical overheads while providing a scalable solution that grows alongside the brand. 

Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.” 

A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”