Provider’s latest game delivers instant engagement with players guiding their chicken across busy traffic lanes to push the Win Multiplier higher

Cross the road and try to beat the traffic in Chicken Run, the latest virtual game release from in-demand iGaming content provider, ICONIC21.

Chicken Run delivers instant engagement through a format where timing beats everything as players must guide their chicken across busy traffic lanes, dodging iconic cars.

The game features vehicles that can be spotted instantly just by their shape, encouraging players to stay alert and recognize them without needing names, from high-speed race cars to boxy electric trucks, from a superhero style car to a clumsy three wheeled one.

Every step forward moves the Multiplier higher but before players make their move and risk potentially getting squashed, they must decide if they want to risk pushing further or collect their accrued winnings.

This is how it works:

1 – Players chose their bet amount and risk level

2 – They hit Play and watch the run unfold

3 – Each step increases the Multiplier

4 – Collect before a car ends the run

Chicken Run has been designed to deliver engaging rounds with simple mechanics that make it easy to understand from the first time the player gets ready to cross the road.

A true unique selling point, ICONIC21 is also offering custom branding on Chicken Run, allowing operators to align the high-stakes experience with their own branding.

Edvardas Sadovskis, CPO at ICONIC21, said: “Chicken Run is a very fun game where the player controls a chicken with questionable life choices. If you guide it safely through traffic, your win multiplier keeps climbing. Get hit once… and the chicken gets flattened and respawns at the start. Chicken Run is made to drive engaging play and, ultimately, operator revenues.”