Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year

New York has become the definitive US-focused iGaming and sports betting event on the East Coast.

As one of the first major industry gatherings of the year, the Summit brings together senior leaders shaping the future of regulated gambling in North America and beyond.

Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a commitment to advancing meaningful industry dialogue.  What began as headline sponsorship has developed into an ongoing partnership that has helped scale the event’s seniority, relevance, and commercial impact year after year.

Overall NEXT Summit: New York 2026 is expected to welcome over 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.

As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to create a collaborative environment for sharing market intelligence and strengthening professional ties within the iGaming community.

Additionally, Soft2Bet will have key senior executives participate in in various keynote and panel sessions including:

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on more than two decades of leadership experience across regulated markets, international expansion, and large-scale commercial transformation.

David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, bringing legal and regulatory perspective to one of the industry’s most commercially critical challenges.

“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship,” said Pierre Lindh Co-Founder and Managing Director of NEXT.io. “We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”

“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers and regulators into the same room to exchange insight and raise standards together.” said Andrew Cochrane, Chief Commercial Officer at Soft2Bet.

Soft2Bet is widely recognised for its innovative approach to iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), as well as its expanding presence across regulated global markets. Its continued headline partnership reinforces both the company’s long-term commitment to North America and its role in shaping the industry’s most important strategic conversations.

NEXT Summit: New York 2026 will also be supported by a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.