Groove Technologies Intensifies Focus on High-Growth Sweepstakes Vertical with Strategic Appointment

Groove Technologies, a leading iGaming aggregator and platform provider, today announced a strategic expansion of its sweepstakes operations with the internal promotion of Michael Kitseliuk to the newly created role of Sweepstakes Account Manager. This move underscores Groove’s commitment to continue growing in one of the sector’s most dynamic and rapidly expanding verticals.

The appointment follows a period of intense technical development and testing, positioning Groove’s enterprise-grade platform to deliver unparalleled sweepstakes solutions. The platform, renowned for its advanced player engagement tools, real-time analytics, and a portfolio of over 15,000 games from 150+ top-tier providers, is now optimised to unlock new levels of scalability and profitability for operators within the sweepstakes model.

Michael Kitseliuk, who brings three years of invaluable experience from Groove’s technical operations team to his new position, will spearhead this initiative. His deep technical insight ensures a seamless and simple integration process for partners.

“I’m thrilled to be leading the charge on Groove Sweepstakes,” said Kitseliuk. “This vertical represents the forefront of market accessibility. The lighter regulatory footprint allows operators to launch faster and tap into vast audiences with incredible speed. We’re not just following a trend; we’re empowering our partners to unlock a significant new revenue stream and open doors to previously complex markets.”

The demand for premium sweepstakes content is at an all-time high. Groove’s robust entertainment ecosystem, which adds over 150 new games monthly, is uniquely positioned to fuel this growth. The company has curated a powerful pipeline of content, ready to be deployed through its advanced platform.

Rachel Tourgeman, Head of Partnerships at Groove, highlighted the extensive preparation and market offering: “This isn’t a one-size-fits-all solution. We’ve undertaken rigorous, bespoke technical testing for each provider to guarantee a flawless experience for both the operator and the player. This diligence means we can now offer our operator cluster access to a vast network of nearly 50 premier game providers specialising in sweepstakes coins, all integrated and ready for launch.”

This strategic focus amplifies Groove’s core strengths: speed, variety, and technological excellence. By dedicating new leadership to the sweepstakes vertical, Groove ensures its partners can capitalise on this growth with a competitive edge.

Yahale Meltzer, Co-Founder and COO at Groove, concluded: “Our promotion of Michael into this dedicated role signals a new era for our sweepstakes platform. We are harnessing its full potential to offer operators super-fast integrations, a proven and diverse game library, and a technically superior platform. This is a definitive step in providing a complete, market-leading solution for every segment of the iGaming industry.”