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Hub88 chosen as exclusive aggregation partner for 155.io’s breakthrough CCTV game Rush Hour

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Computer vision-powered release offers operators a bold new live betting experience with real-time traffic footage

Hub88 has expanded its partnership with breakthrough studio 155.io by launching its new CCTV game, Rush Hour. The pioneering live game concept puts players’ predictive skills to the test using real-world traffic footage from cities around the globe.

Hub88 has been a trusted partner of 155.io since 2024, supporting the launch of its hugely popular releases Ducks and Marbles. The Dubai-based studio prides itself on bringing lightning-fast gameplay, engaging live streams and ‘real-world chaos’ to new, mobile-first audiences.

Rush Hour introduces 155.io’s new cctv.games betting genre, with titles built around live surveillance camera streams from cities such as Tokyo, Lyon, Sydney and London. Players are invited to predict how many objects, such as cars or motorbikes, will cross a designated AI tracking zone within a set period. They can place bets on Over, Under, Range or Exact outcomes, creating dynamic gameplay.

Locations are selected automatically based on time of day and traffic patterns, with the current setting displayed during betting, reinforcing the title’s ‘eyes on the world’ positioning and real-time appeal.

Hub88’s expansive operators will now gain seamless access to Rush Hour, following 155.io’s successful direct integrations with Stake, Roobet and Shuffle.

The successful launch of another imaginative live game from 155.io demonstrates Hub88’s reputation as an aggregator that values genuine differentiation, innovation and measurable results for its partners.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.

“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”

Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.

“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”

 

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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