Peter & Sons Join Forces with bet365 in a Multi-Market Power Play

Maverick game studio Peter & Sons has announced a major new partnership with bet365, one of the world’s leading online gambling operators, further strengthening its presence across key regulated markets worldwide.

Peter & Sons’ distinctive portfolio is now live with bet365 in the Netherlands, Spain, the United Kingdom and other selected regulated markets, delivering fully localized and compliant experiences tailored to players in each jurisdiction. The rollout marks a significant milestone for the studio, reinforcing its commitment to regulated growth and long-term strategic partnerships.

Founded in 2019 with a mission to embody the “anti-boring,” Peter & Sons has built a reputation for bold art direction, immersive storytelling, and innovative mechanics. By combining world-class artistry, mathematics, and sound design, the studio continues to deliver high-performing titles that stand out in competitive markets.

bet365 is globally recognised for its technology-driven platform, rigorous regulatory compliance, and premium player experience. Serving millions of customers across regulated territories, the operator is known for partnering with leading suppliers to enhance its diverse gaming offering.

The collaboration is set to expand further in the coming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as upcoming launch markets. This phased rollout will significantly extend the global reach of Peter & Sons’ content, bringing its unique portfolio to an even broader international audience.

Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”

Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”

With multiple additional launches already planned, the partnership signals continued momentum for Peter & Sons as it accelerates growth across regulated markets worldwide.