Stake officially launches in Denmark under five-year licence

Stake, the world’s largest online casino and sportsbook, today announces its official arrival in Denmark after securing a five-year online casino and sports betting licence. The move reaffirms Stake’s long-term commitment to further strengthening its global expansion strategy.

Denmark is widely regarded as a regulatory success story within the European online gambling landscape and Stake now brings its flagship, globally recognised product to the Danish market. Players will gain access to Stake’s market-leading casino and sportsbook offering, featuring best-in-class games, innovative technology, and a premium user experience, all delivered with a strong local focus.

From 1 March 2026, Stake Denmark will also establish its new headquarters at Parken Stadium, Denmark’s national football stadium and the home of FC Copenhagen.

Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Since its launch in 2017, Stake has established itself as the world’s leading betting and gaming brand by consistently introducing cutting-edge technology and innovative gaming experiences for players worldwide. As it enters Denmark, Stake brings the same commitment to player safety and responsible play, ensuring gambling remains fun, safe, and entertaining through comprehensive tools and resources that help customers understand and manage their gambling activity.