SPRIBE steps into the Octagon with Charles Oliveira partnership

SPRIBE has announced that UFC lightweight fighter Charles Oliveira has become an Aviator brand ambassador and will promote the world’s number one crash game to his fans across a series of campaigns over the next 12 months.

This includes a run of high-octane marketing stunts and activations aimed at driving awareness of Aviator, which now has more than 77 million unique active players a month, in Oliveira’s homeland of Brazil and beyond.

Oliveira is one of the most successful UFC fighters of all time. “Do Bronx” currently holds the record for the most finishes in UFC history (21) and the most submission wins (17). With a professional record of 36 wins and an incredible 21 post-fight bonuses, he is a certified fan favourite and a legend of the Octagon.

Known for his never give up attitude, high-flying style and quick finishes, he’s the perfect candidate to become an Aviator brand ambassador with the game also renowned for testing player’s appetite for risk, its fast-paced action and knock-out win potential.

The partnership forms part of SPRIBE’s multi-year, multi-million-dollar marketing deal with the Ultimate Fighting Championship, which sees the Aviator logo appear inside the fearsome Octagon at UFC Fight Night and Pay Per View events.

The agreement also includes a brand ambassador fund, allowing SPRIBE to partner with UFC athletes such as Oliveira and to run dedicated marketing campaigns.

Other Aviator brand ambassadors include Michael Bisping, Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Merab Dvalishvili and more.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Charles Oliveira is a true icon of the sport – his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.

“We are delighted to welcome ‘Do Bronx’ to our ambassador team. His relentless style and massive global following make him the perfect partner as we continue to scale Aviator’s reach throughout 2026.”

Charles Oliveira, UFC fighter and Aviator brand ambassador, added: “The passion of UFC fans is unmatched, and I see that same energy in the Aviator community.

“It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special ‘Do Bronx’ surprises to the fans over the next year as we take this partnership to new heights.”