Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting

Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.

The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.

Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”

The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+: 

1. +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
2. +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
3. +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability

The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com