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PG Soft set to sponsor SiGMA Europe
PG Soft, a world-class digital mobile games company, has confirmed its sponsorship of SiGMA Europe, one of the major iGaming annual events on the calendar. The show will be held from 12th – 14th November in Valletta and will bring together the industry’s top operators, suppliers, affiliates, regulators, tech companies, and industry stakeholders.
PG Soft is proudly supporting the largest gathering of SIGMA members this year. As part of the sponsorship, the company will showcase two 30-second promotional videos on large HD screens just outside the MMH venue entrance. Complementing these will be a 10 second video being played across three indoor totem screens in the Registration Area.
Prominent placement on the high-quality screens will give PG Soft maximum brand coverage to showcase its extensive portfolio of mobile games. This strategic sponsorship will significantly amplify PG Soft’s visibility at one of the industry’s premier events.
PG Soft’s spokesperson commented: “SiGMA Europe is a standout show on the iGaming calendar and we’re looking forward to playing a key role in Malta. Our sponsorship will enable us to promote our brand and portfolio in front of the best CEOs, presidents, and knowledge leaders in the gaming world.”
The post PG Soft set to sponsor SiGMA Europe appeared first on European Gaming Industry News.
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2024 Year in Review: SWE’s Most Popular Content
As we bid 2024 goodbye, we compiled this roundup of our most popular podcast episodes, magazine articles, and blog posts from the year.
Latest News
ATG Releases its Channeling Report for the Third Quarter of 2024
ATG has released its channeling report for the third quarter of 2024.
The report, which covers the time period from the first quarter of 2019 to the third quarter of 2024, highlights a worrying situation in the gaming industry. It shows that there is still a large proportion of gambling activities that take place outside the regulated system.
The purpose of the report is to increase knowledge about unlicensed gambling in Sweden. Through a better understanding of its scope and development, ATG wants to contribute to ensuring that the right measures are taken, so that the licensed gambling can out-compete the unlicensed and thus increase the channelisation rate.
The channelisation rate for games in the third quarter of 2024 is estimated at 70–82%, which is to be compared with the government’s goal for games with licensed operators of 90%. The ratio has stabilised somewhat compared to the previous quarter, but the long-term trend is still downward.
The result is alarming because unlicensed gambling is more likely to be linked to problem gambling.
“Unlicensed gambling is estimated to have a gross turnover of up to SEK 150 billion – equivalent to the cost of the entire Swedish primary school. To simultaneously make such high demands on us licensed gambling companies, while these enormous sums escape regulation and control, is both unreasonable and counterproductive,” said ATG CEO Hasse Lord Skarplöth.
Other key findings in the report for the third quarter:
Visitor traffic from Sweden to unlicensed companies has increased tenfold since 2019.
18 of the 20 unlicensed sites with the largest visitor traffic during the quarter had the same platform providers as the companies within the license system.
Only two of the 20 unlicensed sites were on the Spelinspektionen’s ban list.
The post ATG Releases its Channeling Report for the Third Quarter of 2024 appeared first on European Gaming Industry News.
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