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NE Group’s Defender crash-game launches with Betika
NE Group, a leading B2B iGaming software supplier, has announced an exciting new partnership with Kenya’s premier sports betting platform, Betika, to launch its popular crash game, Defender.
Originally introduced in 2022, Defender is a football-themed game that engages players with a unique challenge: they must decide when to cash out before the opposing team scores a goal. This innovative format combines elements of suspense and strategy, mirroring the excitement of live sports.
With this collaboration, Betika’s players across Kenya, Tanzania, Ethiopia, and DRC will gain seamless access to the enhanced version of Defender, which was unveiled earlier this year.
Imran Bukhari, CEO at NE Group stated: “Defender continues to be a fan favourite thanks to its football-inspired, fun experience that connects with the inner sports fan. Giving players the power to cash out has shifted the dynamic and given an increased adrenaline hit to the user. Partnering with Betika means we can expand the game’s reach across an important territory for the business. Defender not only adds a new layer of excitement to their offerings but also reflects our commitment to delivering engaging and innovative gaming experiences.”
Peter Stagles, Betika’s Group Chief Product Officer, said: “We are thrilled to integrate NE Group’s Defender into our platform. Football is the number one sport in Africa, and this partnership enhances our already excellent offering. NE Group has cleverly designed a game that will instantly resonate with our football-mad audience, thanks to its fast-paced nature and its ability to place players at the heart of the action. This addition underscores our commitment to providing innovative and engaging content for our players.”
The post NE Group’s Defender crash-game launches with Betika appeared first on European Gaming Industry News.
As we bid 2024 goodbye, we compiled this roundup of our most popular podcast episodes, magazine articles, and blog posts from the year.
ATG has released its channeling report for the third quarter of 2024.
The report, which covers the time period from the first quarter of 2019 to the third quarter of 2024, highlights a worrying situation in the gaming industry. It shows that there is still a large proportion of gambling activities that take place outside the regulated system.
The purpose of the report is to increase knowledge about unlicensed gambling in Sweden. Through a better understanding of its scope and development, ATG wants to contribute to ensuring that the right measures are taken, so that the licensed gambling can out-compete the unlicensed and thus increase the channelisation rate.
The channelisation rate for games in the third quarter of 2024 is estimated at 70–82%, which is to be compared with the government’s goal for games with licensed operators of 90%. The ratio has stabilised somewhat compared to the previous quarter, but the long-term trend is still downward.
The result is alarming because unlicensed gambling is more likely to be linked to problem gambling.
“Unlicensed gambling is estimated to have a gross turnover of up to SEK 150 billion – equivalent to the cost of the entire Swedish primary school. To simultaneously make such high demands on us licensed gambling companies, while these enormous sums escape regulation and control, is both unreasonable and counterproductive,” said ATG CEO Hasse Lord Skarplöth.
Other key findings in the report for the third quarter:
Visitor traffic from Sweden to unlicensed companies has increased tenfold since 2019.
18 of the 20 unlicensed sites with the largest visitor traffic during the quarter had the same platform providers as the companies within the license system.
Only two of the 20 unlicensed sites were on the Spelinspektionen’s ban list.
The post ATG Releases its Channeling Report for the Third Quarter of 2024 appeared first on European Gaming Industry News.
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