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What’s the deal with casino sister sites?
Gaming Newsroom investigates the rise in player demand for online casino sister sites and the opportunities this emerging trend opens up.
PlayOJO has changed the game for online casino in the UK market. When it made its debut in 2017, it made clear it was doing things differently. Positioned as the “fair online casino” it did away with wagering requirements on its bonuses and set a new standard for transparency and trust.
It pioneered a never-before-seen before rewards system with players earning cashback on every spin whether it was a win or not. And this accumulated cashback could be withdrawn at any time without players having to complete a wagering requirement.
It was revolutionary stuff that helped to catapult PlayOJO into the top tier of casino brands in the UK, a position it has maintained ever since.
It’s no surprise that players have been searching for online casinos that offer a similar experience to PlayOJO, and this has led to the online casino sister sites phenomenon.
Sister sites are simply online casinos powered by the same platform as another brand. So, in the case of PlayOJO, players are looking for other SkillOnNet brands to play at. This is because these sites offer the same core experience as OJO but with a different theme and bonus offer.
Martyn Hannah, Managing Director of Comparasino, the online casino comparison site for UK players, says demand for sister sites is high and rising as new brands hit the market.
“PlayOJO kick-started the sister sites revolution but since then we have seen players searching for other brands and their related sites including L&L Europe’s All British Casino and BetVictor’s white label casino brands including Heart Bingo.
“These players have had a great experience with the parent brand and want to try a sibling site they know will meet their expectations but with enough differences to keep the experience exciting and fresh.
“PlayOJO might have been the catalyst for this, but even with relatively new brands such as Jammy Monkey we are seeing players search for its sister sites.”
The demand for casino sister sites is undoubtedly beneficial to the platform providers behind these brands as they can attract players to the casinos across their network. SkillOnNet, for example, powers more than 30 brands in regulated markets across the world.
The challenge for each brand is to deliver a similar player experience but one that is sufficiently different for it to stand out from the parent brand and its other sister sites.
The obvious way operators do this is to come up with unique themes and designs – L&L Europe’s brands cover everything from a pub-themed casino (aptly named Pub Casino) to one that takes players into the depths of the Arctic (Yeti Casino).
Beyond this, operators often come up with their own welcome offers as this is a strong value proposition over their rivals.
But while it’s important for brands to be different, Comparasino.com’s Hannah says the key to a successful online casino sister site is actually in the similarities between them.
“The whole notion behind sister sites is that players are looking for a new online casino that offers a similar experience to one they are already playing at, and this is why operators need to ensure the core player experience is the same.
“This means stocking the lobby with the same slots, casino, table, bingo, instant win, crash and live dealer titles while ensuring the cashier offers the same payment methods. If the parent site offers small deposits, the sister site must too. If the parent delivers fast payouts, the sister site must match it.”
If operators can strike the balance between offering a similar experience to the parent brand while also providing a little magic of their own, they can absolutely tap into the demand for sister site casinos and leverage the popularity of the parent brand.
For new online casinos, there’s an opportunity to become the parent brand if they are able to set the standard for others to follow as PlayOJO did.
Ultimately, the sister sites trend remains relatively untapped by operators and platform providers but with thousands of related searches each month it’s one they absolutely should look to explore.
“Let’s not forget that players searching for sister sites are highly likely to convert if they can find brands that offer enough of the same as the parent but also a few USPs of their own,” Hannah says.
“For me, I would do this through no wagering bonuses and instant payouts as Comparasino data shows these are key factors players consider when deciding where to play.”
So, there you have it. Online casino sister sites – the player trend you probably didn’t know existed but definitely should look to tap into.
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SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia
The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.
A Gateway to Eastern Europe and Central Asia
The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.
Comprehensive Conference Agenda
The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:
- iGaming trends and innovations
- Emerging market opportunities
- Regulatory updates and compliance strategies
- Outsourcing and business relocation opportunities
Who Will Be There?
The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.
Networking Opportunities
SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.
Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.
Special Features
- Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
- VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
- Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.
Why Attend?
The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.
For more information and to register, visit the SBC Summit Tbilisi website.
The post SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia appeared first on European Gaming Industry News.
EA SPORTS FC™ have revealed details for the inaugural EA SPORTS FC™ Pro World Championship, the crowning moment for the world’s largest football esports circuit.
What is the prize pool?
The FC Pro World Championship will bring the world’s top 32 FC Pro competitors to Uber Eats Music Hall in Berlin, Germany, from July 10-13 to vie for the lion’s share of USD $1 million in total prizing.
How can fans watch the event live?
Fans will be able to attend live on July 12-13 to watch the action unfold. More information on ticketing will be announced at a later date.
What is the play-in tournament?
One day prior to the kick off of the FC Pro World Championship, 20 top-ranked players from FC Pro Leagues will compete to secure one of the eight remaining seats during the Play-In tournament on Wednesday, July 10.
These eight finalists will join 24 competitors who have already qualified for the three-day global finals through the FC Pro Open – an open circuit for competitive EA SPORTS FC players – and FC Pro Leagues – an ecosystem that fully harnesses the global world of football in partnership with top leagues and federations.
Ensure you’re up-to-date on all the news coming from the FC Pro World Championship by following EA SPORTS FC PRO on Instagram, X and TikTok.
The post WHO WILL BE THE BEST IN THE WORLD? appeared first on European Gaming Industry News.
Meridianbet, a prominent global iGaming and sports betting operator and a part of the Golden Matrix Inc Group (Nasdaq: GMGI), is thrilled to announce the launch of its new Casino Bonus Wallet.
This latest innovation underscores Meridianbet’s commitment to prioritizing the user experience and solidifying its position in Europe’s online casino (iGaming) community.
Key Features of the Casino Bonus Wallet
The new Casino Bonus Wallet exclusively holds casino bonus funds, which can be used to play all games in the slots offering. Players receive bonus funds by participating in active promotions on the site. Some of the standout features include:
- Automated Rollover: The feature has an automated rollover system, transferring the bonus system across various products
- Customizable Rollovers: Possibility to set different rollover requirements for various types of games, including table games, slots, and live casino games
- Live Progress Bar: A live progress bar allows players to track their bonus progress in real-time, securing maximum transparency and engagement
- Diverse Game Selection: The wallet allows for the selection of different games, categories, and providers for promotions, catering to a wide range of player preferences
- Transparent Gameplay: Games eligible for bonus play are clearly and visually separated, ensuring players know exactly which games can be played with bonus money
Meridianbet’s Unique Market Position
Acting as the industry unicorn, Meridianbet operates both the B2B and B2C market segments, including iGaming and sports betting. This includes a comprehensive loyalty system and other proprietary technologies that set it apart from competitors.
- Proprietary Technology: Since its inception, Meridianbet has developed its software in-house, maintaining a robust online casino customer care architecture.
- Innovative Development: In addition to sports betting and casino back-office solutions, Meridianbet develops its own casino games (Expanse Studios), boasting a portfolio of 50 games
- The company has also created a single back-office package and established a separate entity to manage this aspect of the business.
Meridianbet B2B Segment
Meridianbet is currently unrolling a series of B2B solutions, which aims to leverage and capitalize on its significant market position.
Namely, more than 90% of gaming companies globally rely on third-party providers for their software needs. Meridianbet stands out as one of the few operators in this part of Europe with proprietary software.
The company is concentrating on expanding its B2B operations, growing its online casino segment.
Meridianbet’s introduction of the Casino Bonus Wallet is a testament to its ongoing innovation and dedication to providing an unparalleled gaming experience. This new product, combined with Meridianbet’s strategic focus on B2B, casino growth, and US market opportunities, positions the company as a formidable player in the global iGaming industry.
For more information, visit https://ir.meridianbet.com
The post Meridianbet (Golden Matrix Group) Launches the Unique Casino Bonus Wallet appeared first on European Gaming Industry News.
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