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PIX’s Undefeated Popularity in Brazil: How PIX Became the Payment King
A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights. Data from KTO’s platform over the past year shows PIX’s popularity and dominance, capturing a staggering 97.41% of all deposits. This clear preference for PIX among users is a reflection of the nation’s preference, underscoring its efficiency and widespread acceptance.
Despite PIX’s supremacy, the study from KTO acknowledged the importance of diversity in payment options. Digital wallets, including Pay4Fun, account for 2.31% of all transactions, with Boleto trailing at 0.22%, and Bank Transfers at a mere 0.03%. The presence of traditional banking options, such as Pay4Fun and Banco do Brasil, represent a small fraction.
Additional survey data indicates that security, speed, convenience, and transaction fees are important factors influencing users’ choice of payment methods. Notably, 64% of consumers would abandon a purchase if their preferred payment method were unavailable, emphasizing the necessity for gaming operators to support widely used options like bank cards and PIX.
An overwhelming preference for PIX is evident among players, with 81% favoring it over other methods. Bank cards follow at 46%, with Boleto, cryptocurrencies, and digital wallets capturing smaller segments of the market. This pattern highlights the significance of security, speed, and convenience in choosing payment methods, with PIX emerging as the most favored due to its simplicity and efficiency.
The survey results also reveal that 80% of users feel confident making online gaming transactions, with PIX leading in security ratings at 82%, followed by bank cards and bank slips. Digital wallets and cryptocurrencies are perceived as moderately secure, further solidifying PIX’s position as the safest and most user-friendly payment option.
PIX stands out for its ease of use, with 93% of respondents finding it the most practical payment method. While bank cards also score highly for user-friendliness, Boleto and digital wallets elicit mixed reactions. Cryptocurrencies, though less intuitive, indicate a burgeoning trend in digital payments.
The data showcases PIX as the predominant payment method, with a commanding 97.41% share of all deposits on the KTO platform. While alternative payment methods like digital wallets, Boleto, and bank transfers have a presence, their relatively minor share reflects the compelling advantages of PIX. The necessity for operators to integrate and support preferred payment options is underscored by the potential loss of customers, with 64% willing to abandon transactions if their preferred method is unavailable.
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ClickOut Media makes £5,000 donation to Rotunda Amateur Boxing Club in Liverpool
Marketing company ClickOut Media has made a donation of £5,000 to former professional boxer Tony Bellew, representative of the Rotunda Amateur Boxing Club, the gym which ‘saved his life’.
Tony Bellew is now becoming a prominent figure in the sports media world and following a chat with marketing agency Clickout Media, the firm felt moved to make a donation to the Rotunda ABC, which is where the former WBC Cruiserweight Champion currently trains, alongside a host of other Liverpudlian professional fighters and potential future champions.
The Rotunda is a listed charity and relies on donations from donors in order to continue to offer a place for youngsters to start their careers, train and gain a sense of self and belonging through sport.
Speaking to ClickOut Media, Bellew said of the Rotunda: “It’s an amazing gym, without those four walls and without Jimmy Albertina coming into my life when he did I would never have achieved what I have. It’s a cliche but boxing 100% saved my life. I don’t know what else I would have been doing. I was doing anything to make ends meet because I had this dream of one day becoming a world champion boxer.
“Apart from that dream I only dreamed of having nice things and let’s be honest I didn’t have the education behind me or the brain power to achieve those nice things and a kid coming from where I come from – that was only going to end one way. That’s the way it goes but thankfully I found Rotunda, I found Jimmy [Albertina]. I had good parents behind me and it worked out in the end. But without those four walls I don’t know what would have happened with my life.”
Since his retirement, Bellew has worked closely with ClickOut Media as a boxing analyst and pundit and the generous donation will help Rotunda ABC fund more champions.
He added: “All the amateur boxing coaches are unpaid. They’re doing it out of the kindness of their own heart. They’re doing it because they want to help kids, develop kids. And also they want to make national champions.
“The Rotunda ABC turns out national champions every single year. We really do so. And the coaches, as I said before, they’re not paid. So the least we can do is try and help them with their expenses. You know, traveling isn’t cheap. Whether it’s driving a bus, whether it’s getting on trains, these guys are going to different shows every day of the week. So, I’m so grateful to the guys and Clickout Media, I can’t thank them enough. It goes such a long way.”
Owen Fulda, Head of Press Content at Clickout Media, said: “Rotunda Amateur Boxing Club is synonymous with boxing champions and we are delighted to play a small part in funding more. The donation is the first of a series we plan to make and he [Tony Bellew] suggested the Rotunda as it is a place that is dear to him. It’s helped keep kids off the street and has trained numerous former champions including Bellew himself.
“As an agency, we have worked with numerous boxers who represent brands we work with. We listened to them about causes that are important and they have all said that grassroots sport is the most important, especially given the current climate and rise in cost of living.”
Bellew had a sensational career in the ring, with his last fight ending in defeat to Oleksandr Usyk. The Ukrainian has gone on to achieve greatness in both the cruiserweight and heavyweight divisions including success over Anthony Joshua (twice), Daniel Dubois and now Tyson Fury (twice).
The Bomber gave a special mention to Usyk when speaking about the greatest heavyweight boxers of all time.
Bellew said: “On accolades alone and achievements. He’s right up there (as one of the greatest heavyweights of all time”. You’d have to look at the stats, he’s gone from the cruiserweight division where he’s reigned, gone into everyone’s backyard and beat them up on their own patch. He’s gone to the heavyweight division, which I didn’t think he’d be able to fully do.”
Clickout Media as an agency are firmly committed to sports charitable work having donated in 2024 to Bob Wilson’s Willow Foundation, Haven House Hospice and Matchroom Sports Official charity The Matchroom Charitable Foundation.
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