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DELASPORT AND BEYONDPLAY UNITE EFFORTS TO SKYROCKET PLAYER ENGAGEMENT

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Leading iGaming supplier Delasport partners with multiplayer and jackpot engagement software developer BeyondPlay to boost the player experience of Delasport’s licensees. Delasport is about to introduce a Cross-Casino-Provider Jackpot system, powered by BeyondPlay, allowing casino players to play the games they like with the thrill of an overarching jackpot.

This partnership gives Delasport’s licensees the ability to create different types of jackpots to increase player engagement and retention. The main configurations are “Progressive”, “Community”, “Time-Based”, “Event-Based”, and “Amount-based”. The content-agnostic jackpot can be applied to any casino game, including Live casino ones.

The new addition is a logical next step for Delasport since it aligns with the company’s overall strategy of revolutionizing player engagement and retention in iGaming. The announcement is part of a series of retention-related news and improvements, including the introduction of Player Engagement tools and Delasport’s proprietary ‘My Era’ suite. The latter proved to be a game-changer with retention skyrocketing after the implementation of ‘My Sportsbook’, ‘My Event Builder’, and ‘If Bet’ for sports betting operators and the upcoming ‘In-Game Booster Panel’ and the personalization feature ‘My Casino’.

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Delasport is taking the Jackpot to new heights by offering it on any RNG or Live Casino game which features real time jackpot data and interactive jackpot win animations within the game screen.

 

“We, at Delasport, have an official duty to provide our partners with the means to go beyond content and elevate the players’ betting experience. Partnering up with BeyondPlay is yet another way we are advancing towards this goal”, says Delasport’s CEO Oren Cohen Shwartz regarding the deal. “Our partners will soon be able to offer to their players a cross-provider jackpot on any casino and live casino game. Their players will be able to play any of their favorite games with the option to also hit the jackpot. In addition, our partners have the flexibility to choose between network and local jackpot pools that will guarantee that when the jackpot is blown the winner will be one of their players.”

 

Delasport’s Head of Casino Ralitsa Zareva also comments on the new partnership:

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“Working with BeyondPlay proved to be a real pleasure and we’re excited to show our licensees and their players the end result. We’re very serious about player engagement and retention and the Cross-Provider Jackpot is just the latest proof of our commitment.”

 

BeyondPlay’s COO Jacqui Gatt shares the same notion.

“This collaboration marks a significant milestone for BeyondPlay as we join forces with Delasport and provide our cutting-edge jackpot software on their powerful platform.

Through this partnership, we’re enabling Delasport and its licensees to create their very own exclusive jackpots and harness the full potential of BeyondPlay’s jackpot software.

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We are confident that this partnership will not only elevate the players’ gaming experience, but also provide Delasport with a competitive edge in the market. Together, we look forward to delivering a world-class gaming experience that exceeds the expectations of both operators and players alike.”

 

About Delasport

Delasport is a leading iGaming software supplier that delivers a modern one-stop-shop solution for sports betting, online casino, and player account management. Their platform focuses on player experience through personalization, unique exciting ways to bet, strong retention capabilities with rich player engagement suite and cutting-edge technological innovations.

Since its founding in 2010, Delasport has won multiple international awards for its sportsbook and managed services, and has gained a proven track record of excellence, stability, and overall success.

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Currently, Delasport has hundreds of experts in various IT, Operations, and business fields and several offices: in Bulgaria (Sofia and Plovdiv), Ukraine, and Malta.

 

About BeyondPlay

BeyondPlay is an innovative startup that is set to disrupt the world of real-money gaming and redefine the playing experience, translating the latest trends into cutting-edge technology, and combining traditional gaming experience with the needs of the next-generation players.

Our robust Jackpot Management System offers highly customisable jackpots, driving incremental revenue for your business and serving as an additional layer of engagement for players.

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With our flagship Multiplayer product, BeyondPlay aims to raise the stakes in the entertainment value game by transforming solitary game sessions into engaging multiplayer, entertainment experiences with the community, real-time sharing, and TOGETHERNESS at heart.

Both the BeyondPlay Jackpot and Multiplayer products are test-labs approved, certified, and licensed by MGA, UKGC, SGE and AGCO, with additional license and certification applications in the pipeline.

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Zimpler introduces ID+: A next-gen identification layer for digital payments

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Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.

“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.

“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”

Purpose-built for highly regulated digital environments

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Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.

Key features include:

  • Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
  • Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
  • Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
  • Built-in compliance: Regulatory assurance at every step of the customer journey

By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.

Solving identification friction at scale

The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.

Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.

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“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.

Product availability

Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.

By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.

The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

Partnerships

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International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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7777 gaming gains certification for Italian iGaming market

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7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.

This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.

Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”

The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

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With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

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Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

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The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.

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