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SKY VEGAS LIVE EXPERIENTIAL POP-UP LAUNCHED IN THE CENTRE OF LONDON

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Sky Vegas, the UK’s favourite online casino, has held a pop-up casino event in London, bringing Sky Vegas Live offline and into life in the real world.

To drive excitement surrounding the ‘Live’ offering, the casino brand launched an exclusive immersive experience on Thursday 18th August, bringing customers directly into the world of Sky Vegas Live.

Held at The Steel Yard, London, the pop-up re-built the Riga set as seen in the iconic Sky Vegas Live TV ad, giving people the chance to play on many Vegas favourites, including Blackjack, Roulette and Spin a Win.

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With 100 Sky Vegas Live customers in attendance, the free event saw a total of £5,000 paid out to customers. Prizes on offer also included vouchers for holiday getaways, Just Eat, Ticketmaster and the latest technology including Airpods and an Apple watch.

The pop-up, situated in country’s capital for one-night-only, also gave attendees the chance to visit a free selfie booth, with food and drink also on offer.

As well as providing customers with a unique insight into Sky Vegas Live, members of the online casino’s team were also present at the event to conduct on-the-ground consumer research to help gauge customer’s current brand perceptions.

Dan Sales for Sky Vegas Live, said: “As a brand that prides itself on delivering the thrills of a real casino online, without the fuss, we were super excited to take our offering on the road and deliver a truly unforgettable experience to our customers.

“Equipped with everyone’s favourite machines and tables, the night was massive success with 100 of our Vegas Live customers in attendance.”

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Atlaslive Presents Enhanced In-Play Betting Tools: Engage and Ask Your Questions at SBC Summit

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Atlaslive, a B2B software provider of a highly customizable and dynamic iGaming platform, is ready to present its live technologies and top-tier features at SBC Summit 2024 in Lisbon on September 24-26.

Atlaslive is well-established in various markets and is known for its iGaming Platform, which offers solutions designed to meet local needs. The Summit is a fitting occasion for Atllaslive to introduce its rebranding, highlighting not only the new look and feel but also the brand’s updated identity and product developments.

Visitors are invited to explore the enhanced Sportsbook, a comprehensive hub of payment solutions, and learn about the effectiveness of the Bet Builder feature for major sports events. Gain insights into trends like entertainment and in-play betting during panel discussions with Atlaslive’s CPO, Lasha Kupatadze, taking place on September 24 from 2:45 PM to 3:30 PM WEST (3:45 PM to 4:30 PM CEST) in Conference Room 3 at the SBC Summit.

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To stay ahead in the fast-paced iGaming industry, Atlaslive has continuously evolved its Platform by introducing cutting-edge features and integrations. With innovations such as enhanced user management, real-time analytics, and advanced automation tools, the platform ensures that partners can operate more efficiently while delivering a better UX. These developments have played a key role in boosting client satisfaction, and attendees at SBC Summit will be able to see these features firsthand.

Atlaslive has strengthened its iGaming Platform through strategic partnerships, offering a more comprehensive and powerful solution for managing operations, and aims to forge even more connections and partnerships at the event in Lisbon.

Naturally, partners are focused on boosting profits while keeping resources optimized, and Atlaslive makes that happen with its speedy platform, reliable uptime, and lower costs. Visitors can discover how these key metrics have played a big part in Atlaslive’s success.

Our focus has always been on building a platform that delivers top performance while adapting to our partner’s unique needs,” said Maxim Slobodyanyuk, COO at Atlaslive. “We’re excited to be at the SBC Summit to demonstrate the technology and features that continue to drive our success and the success of our partners.”

Make sure to Atlaslive’s Stand C110, Hall 3 during the summit to share insights, learn more about the latest groundbreaking solutions, and explore new business opportunities.

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Find out how Atlaslive can revolutionize your iGaming experience by booking a meeting with our team at the summit here. Atlaslive, the tech behind the game.

The post Atlaslive Presents Enhanced In-Play Betting Tools: Engage and Ask Your Questions at SBC Summit appeared first on European Gaming Industry News.

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Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil

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Atlaslive, a leading B2B software provider in the global iGaming industry, announced a new partnership with Legitimuz, Brazil’s premier identity verification and facial recognition provider. This strategic collaboration aims to streamline Know Your Customer (KYC) processes, boosting player registration and ensuring top-tier compliance across the Brazilian iGaming market.

With a strong presence in the LATAM region, Atlaslive continues to enhance its offering to iGaming operators, helping them scale their platforms efficiently while maintaining the highest standards of security and regulatory compliance. By integrating Legitimuz’s cutting-edge technology, Atlaslive will enable its partners to register up to 30% more bettors through faster and more reliable KYC solutions.

The partnership will combine Atlaslive’s dynamic iGaming Platform with Legitimuz’s expertise in automated document analysis, 3D facial recognition, and instant approvals — all delivered in less than 30 seconds. This joint effort will enhance user onboarding, improve data security, and prevent fraud without sacrificing conversion rates.

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CEO of Atlaslive, Maxim Slobodyanuk, said: “This collaboration aligns perfectly with our commitment to providing scalable, secure, and innovative solutions to the iGaming industry. With the Brazilian market poised for growth, ensuring seamless and compliant registration processes is critical. Together with Legitimuz, we will support operators in increasing registrations, reducing fraud, and adhering to local regulations, all while improving the user experience.”

CEO of Legitimuz, Kayky Janiszewski, commented: Our technology is designed to increase conversions while maintaining the highest level of security and compliance. By integrating with Atlaslive’s powerful platform, we’re enabling operators to scale their businesses efficiently and confidently in Brazil. Our KYC solution, with its automated document analysis, 3D facial recognition, and instant approval, ensures that players can be verified quickly and securely, driving growth and trust in the process.”

This partnership further solidifies Atlaslive’s position as a trusted and innovative provider in the Latin American iGaming market, supporting operators in scaling their platforms with confidence. As the demand for reliable and fast KYC grows, this integration will enable operators to meet the expectations of both regulators and players.

The post Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil appeared first on European Gaming Industry News.

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Kinetix Launches $1M Fund to Accelerate AI-UGC in Gaming

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Kinetix has announced the launch of its AI-UGC Fund – a $1 million initiative designed to support game developers and modders to put Generative AI technologies directly into the hands of gamers. SmokeSpot Games, the makers of customisable fighting and fashion title Dropcult, is the first studio to receive support from the Fund.

Kinetix provides game developers with its Embeddable AI Emote Creator, allowing players to create custom 3D animations from videos directly within the game. This enables game studios to turn their players into creators, addressing the growing demand for customization and fresh content. Additionally, it boosts user-created videos shared on social media by players – who eagerly share their best creations on TikTok – hence amplifying user acquisition through virality.

This technology has already been embraced by industry leaders like OVERDARE, the new UGC game from South Korean publishing giant KRAFTON.

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The Fund aims to accelerate the adoption of AI-UGC features by game studios. Selected developers will receive up to $75,000 each to bring Kinetix’s User-Generated Emote technology to life in their games or mods, as well as dedicated integration and marketing support.

The User-Generated Emote technology is leading the charge towards a future of gaming experiences which is expected to be enhanced by numerous AI features, impacting everything from interactions with non-playable characters to creation of entire virtual worlds. Enabling players to express themselves through their own emotes satisfies gamers’ increasing needs for endless customisation and opportunities to create the content they want and which reflects their identities. And, by transforming players into active creators, Kinetix helps create an endless flow of content for games and gaming platforms at minimal cost.

“While recent developments in AI make it easy for anyone to create content, this revolution is yet to be provided to players, directly in 3D games. With this Fund and our SDK, we intend to bring Generative AI capabilities into the hands of gamers, like we already did in OVERDARE or Dropcult,” said Yassine Tahi, CEO of Kinetix.

Yuriy Ternovski, CEO of SmokeSpot Games, said: “We centered Dropcult around customizable avatars, fashion and dynamic gameplay that can be streamed and shared on social media. Partnering with Kinetix took this further by letting our community express themselves through movement. Players like to create and share their creations. Everyone wins and we grew a large community around this!”

The AI-UGC Fund Programme is a selective, application-based program designed to identify and support projects with the greatest potential to shape the future of gaming on any platform. Its initial focus will be on live games or those in open/closed beta with established 3D avatar systems and growing monthly active users (MAUs). Applications are open on a rolling basis, early submissions are encouraged. To apply, developers will need to provide detailed information about their project, plans for integrating AI technology, a visual deck or short video and the amount of funding requested.

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The post Kinetix Launches $1M Fund to Accelerate AI-UGC in Gaming appeared first on European Gaming Industry News.

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