888Africa, a joint-venture of 888Holdings, has acquired online bookmaker BetLion.
BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of Congo (DRC) licence.
888 has been pursuing its own strategy of expansion in the African market since launching 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Christopher Coyne as CEO.
On the BetLion takeover, Coyne said: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa.
“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”
888Africa is based in Dar es Salaam in Tanzania, where it holds a local gambling licence, alongside other licences in Kenya, Tanzania, Mozambique and Zambia.
Robert Chirchir, BetLion MD, said: “888Africa is a business with huge ambitions on the continent. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.”
Pariplay® set for rapid South African expansion following Bet Network deal
NeoGames S.A subsidiary Pariplay® has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite® and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expand further across South Africa in the near future.
It becomes the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.
“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Betwinner Expands Sport Betting Options to Over 45 Sports
Betwinner, an online sports betting and casino games provider which operates with local licenses such as Curacao, Nigeria, and Kenya, announced it has expanded its current sports betting options to include over 45 sports, such as football, cricket, volleyball, hockey, basketball and tennis.
Players interested in placing bets on the new selection of sports can choose from a popular variety of bet types on the Betwinner App, such as accumulator, handicap and total. In addition to its sports expansion, Betwinner also offers betting on eSports, including Dota 2, LoL and Overwatch, as well as on non-standard events like politics, show business and dog racing.
Providing a mix of betting odds, Betwinner gives players the option to place their bets before the start of a sports match or during the game in live bets mode. For example, if players wish to place a bet on one of the variety of football leagues available on the website, which includes the English Premier League, Spanish La Liga, UEFA Champions League and the FIFA World Cup, a Betwinner Registration allows them to bet on football in pre-match, live mode or during the game.
A spokesperson for Betwinner said: “In the online era of betting, BetWinner does not lag behind competitors and has a modern, user-friendly website, as well as apps for different systems. Moreover, the company provides not only betting services but also many other types of entertainment. It is a full-fledged gaming platform with bets on almost all sports, slots, online casino games with dealers, and much more.”
With a Betwinner Login on the platform app, which in 2023 saw 10 million downloads, players can access a range of high-quality, engaging features, such as:
- Huge variety of sports and competitions to bet on
- Welcome bonuses for new players and bonuses for regular customers
- Platform for casino game fans, which includes slot games from over 70 software providers and live casino options, such as blackjack, roulette and baccarat
- Availability of all popular deposit and withdrawal methods
- Quality 24/7 support
- Additional opportunities like access to various lotteries, such as Powerball, MegaMillions and over 33 other options
- Availability of live broadcasts of sporting events
- Fast and convenient Betwinner Casino website and mobile app.
BET9JA ENJOYS SMOOTH XPRESS TECH INTEGRATION
Xpress Tech and the giant, African-focused Sportsbook, Bet9ja, have recently signed a partnership deal to have access to all the aggregator’s portfolio of top providers.
Thanks to this agreement, Xpress Tech aggregation platform will help Bet9ja to have quicker access to games from providers inside its portfolio, reducing integration timings and expanding even further the offer they are providing to their clients worldwide.
“Each new integration requires resources. Thanks to the Xpress Tech remote API solution, we will save time as we have more than 95 already integrated top providers. The integration went smoothly, and we are very happy and excited about what more benefits this partnership can bring,” said Thomas Testi, Director at Logifuture, Bet9ja’s platform provider.
Xpress Tech’s sister holding company, Spinmatic, with over 90 casino games including Slots, Scratchcards and Crash games, is one of the integrated providers.
“Thanks to this partnership, Bet9ja is going to unleash all the power of our aggregation platform, not only getting access to our portfolio of providers but also getting a complete suite of promotions that can be easily deployed in every region they operate. Nevertheless, we will be able to supply dedicated content powered by Spinmatic, as the company is going to create custom games for them in the near future. This will bring Bet9ja’s players one of the most engaging casino experiences with a unique market-focused touch,” explained Simone Suppa, Xpress Tech Managing Director.
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