Gaming
Equativ Levels-up its Gaming Marketplace to Help Advertisers and Publishers Thrive in Fast-growing Gaming Sector
Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category targeting options and auction packages, alongside a greater range of formats.
This expansion of capabilities will better-equip advertisers and publishers to harness the continuing growth of the gaming sector. Generating $396.20 billion in global revenue, overall market value is due to reach $533 billion by 2027, climbing at a 7% annual compound growth rate (CAGR). Mobile gaming is experiencing especially rapid gains; seeing an increase of 17% CAGR over the last year, with revenues rising from $118.43 billion to $138.63 billion.
The thriving sector is also proving a particularly effective environment for driving advertising engagement. Following an extensive two-year study by in-game advertising platform Anzu and attention tech company Lumen Research, it was revealed that intrinsic in-game ads achieve up to 97% prompted recall and viewing times of 3.1 seconds – compared to the 2.9 second digital ad norm. This is in addition to fuelling high purchase intent for six in ten gamers. Gadsme, “the most sophisticated in-game advertising platform”, a company based in Paris and London, is able to measure clicks and has observed rates of 0.4% to 6% depending on the game and the quality of the creative. This click rate, much higher than the average rate of 0.5% observed in a “classic” environment, is thought to be linked to a friendly and safe perception of the gaming ecosystem on the part of players.
Equativ’s existing solutions enable gaming app publishers to create custom auction packages covering display, standard digital video and highly interactive rewarded video formats. Using its efficient curation abilities, sell-side partners — such Anzu, AdInMo and Gadsme — can securely activate first-party player data and build valuable, bespoke audiences, in addition to making ad space directly available to media buyers manually via integrated technology.
With availability spanning more than 41,000 apps, the platform also provides significant scale for advertisers. Buy-side partners can reach qualified mobile gamers across multiple popular apps — including Candy Crush Saga, Wordscapes and Woodoku — while further enriching audiences and ad space by harnessing smart curation features to onboard owned insights.
Over 2023, Equativ plans to enhance its range of formats by adding curation support for engaging and immersive in-game ads. This will be followed by further developments aimed at improving the precision of ad delivery: including allowing targeting for specific gaming app categories and creating a broader selection of pre-configured auction packages, segmented by player and game type.
“Despite gaming’s powerful grip on mainstream consumer attention, its share of advertising spend has been unrealized by the buy-side. By facilitating simplified, secure, and customizable trading, we aim to change that,” said Emir Teffaha, Senior Vice President, Agency and Enterprise, at Equativ.
“As leading industry forces, like the IAB, help to push standards and measurement around gaming for both performance and branding campaigns, wider industry adoption will inevitably gain traction. This means those who get ahead of the curve stand to reap the greatest benefits. By providing privacy-safe mechanisms for building data-enriched deals, our offering will enable granular targeting and efficient monetization that allows all players to start driving mutually rewarding and high-value outcomes.”
Galaxsys continues to light-up the game’s vertical with the release of its electrifying game, Dr. Shocker, a thrilling action-packed game.
Main Release
Galaxsys, a games studio that creates high-energy games preferred by players who enjoy quick wins and something unique, is gearing up for its next major game release, Dr. Shocker, which will be available on the web and mobile.
”Dr. Shocker’ offers a thrilling, fast-paced experience where players connect electric cables to win. The ”doctor” in question is the game’s central character, who busily tries to connect electrical cables without being ”shocked”. The aim of the game is to win with the highest possible odds, and the electricity running towards the cables is electrifying!
Vigen Safaryan, Chief Product Officer of Galaxsys, commented, “We are always looking to make our games fun, engaging, relevant, and authentic around a central relatable character such as Dr. Shocker. It won’t come as a shock that this game includes all our key player engagement features, such as the Bonus Game, Auto Bet, Buy Bonus and 3 Bonus modes enjoyed by casino players.
This new turbo game not only expands our reach but also enriches the gaming experience for players. It has the potential to become a star in our portfolio, much like Ninja Crash, which recently won the ‘Most Played Game’ award in Latin America. Galaxsys is focused on our commitment to expanding our games, ensuring players always have access to the most exciting gaming experiences.”
The post Dr. Shocker set to prove an ‘electrifying game’ from Galaxsy appeared first on European Gaming Industry News.
Baltics
The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations
As Lithuania increasingly finds itself in the spotlight of the global gaming community, country’s gamers can once again rejoice at significant news. Lithuania will host “Trackmania World Tour” stage. With this news, it is planned that 24th to 26th of May, in Vilnius the “Baltics Gaming Expo” will bring together the best gamers from across Europe and the world.
International tournaments and showcase battles
“We love to play, and we’re really good at it at the highest level. This is the second year that the “Baltics Gaming Expo” will gather video game enthusiasts and professionals from all around Europe. If last year, 29,000 participants and visitors came to participate or watch tournaments, explore the latest technologies, and try out newly released games, this year, we expect even bigger growth. After all, we have some special news – the “Trackmania” game tournament at the event is included in the global rankings. In other words, all the best players are coming to Vilnius”, says Šarūnas Tamulis, one of the organizers of the “Baltics Gaming Expo”.
Players from France, the United Kingdom, Germany, Denmark, the Netherlands, Poland, Latvia, and other countries will participate in the global ranking tournament. Among the participants will be representatives from Lithuania.
The largest gaming and technology event in the Baltic States will also feature “Counter Strike”, “Valorant”, “Rocket League”, “League of Legends”, and other international tournaments.
“There will also be special showcase battles. The best players and streamers in the country will meet on the main stage and compete playing “Counter Strike” and “Valorant”, the organizer says.
From famous streamers’ to retro games
In the gaming community, it’s popular to watch other players remotely broadcast their matches via social networks (game-streaming). Streamers are like opinion leaders, whose popularity and influence grow every day.
“To the delight of our community, the very popular streamer AnnieFuchsia will also attend the event. She has gathered half a million followers on her Twitch channel alone. For those interested, we will create an opportunity to participate in a discussion with the gamer, get answers to significant questions, or even get a photo together”, says Š. Tamulis.
Attendees of the event will also be able to enjoy a space dedicated to exceptional retro games. It will feature dozens of classic arcade games from the 80s and 90s.
“The technology giant “Samsung”, has prepared special activations for the visitors. At the largest “Galaxy AI” stand, you’ll be able to familiarize yourself with the latest artificial intelligence news and try them out on smart devices. There will also be a special “Brawlstars” tournament at the stand, where well-known content creators and enthusiasts of this game from Lithuania, Latvia, and Estonia will meet. The winner will receive the latest “Samsung Galaxy S24 Ultra” phone”, the organizer presents.
A weekend for popular culture
The “Baltic Gaming Expo” will take place during “Comic Con Baltics 2024 powered by Samsung,” the largest popular culture event in the Baltic States. From May 24th to 26th, “LITEXPO” will turn into a universe of popular culture.
Fans will have the chance to meet stars from iconic Hollywood projects. Among them are actors from the “Harry Potter” films Natalia Tena and Devon Murray, “Marvel” film actor Sean Gunn, “Highlander” actor Adrian Paul, actress Natasha Halevi, internet comic stars Rob DenBleyker of “Cyanide&Happiness,” “Natural Habitat Shorts,” “Nobody Sausage,” and Nathan W. Pyle, creator of “Strange Planet” comics.
The event will also feature the largest cosplay competition in the Baltic States, premieres of the latest films, presentations, and discussions, an interactive family space, the “Artists’ Alley,” which annually unites around a hundred popular culture artists, a space for vendors offering many curiosities, impressive decorations from the most famous films and series worldwide, and many other attractions.
The post The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations appeared first on European Gaming Industry News.
Gaming
NVIDIA and GIGABYTE bring NVIDIA Reflex iCafe Attack across 20 gaming cafes, rewarding INR 2,00,000 through esports tournament
NVIDIA, the world leader in accelerated computing, has tied up with GIGABYTE, a global leader in computer hardware, to bring the NVIDIA Reflex iCafe Attack. The esports tournament took place across 20 gaming cafes in India including Delhi, Mumbai, Chennai, Shillong, and Bangalore, with teams registering to compete in Counter-Strike 2 for a share of the INR 2,00,000 prize pool.
Commenting on the successful association and the completion of the NVIDIA Reflex iCafe Attack, Sunil Grewal, Director, GIGABYTE India, said, “We are thrilled to wrap up the first-ever NVIDIA Reflex iCafe Attack, bringing Counter-Strike 2 esports action to cafes in every nook and corner of the country. As leaders in the manufacturing of graphic cards loved by gamers worldwide, we are glad to have organized a grassroots-level esports tournament bringing together esports enthusiasts in an epic showdown, enabling us to connect directly with the Indian PC gaming community.”
The NVIDIA Reflex iCafe Attack esports tournament, in collaboration with GIGABYTE, highlighted the importance of top-tier hardware like the GIGABYTE GEFORCE RTX 4070 SUPER GAMING OC 12GB GDDR6 in competitive gaming. With advanced features such as ray tracing and AI-enhanced graphics, this GPU ensures smooth performance and low-latency responsiveness crucial for esports titles like Counter-Strike 2. Its robust cooling system and overclocking capabilities maintain peak performance during intense gaming sessions, empowering players to excel. By integrating cutting-edge hardware, GIGABYTE enhances the esports experience, fostering competitiveness and immersion in the digital arena.
The NVIDIA Reflex iCafe Attack 2024 was a resounding success, with more than 70 teams registering to compete in the open-for-all tournament.
These 70 teams competed in their local cafes, where the best 32 advanced to the National Playoffs. The NVIDIA Reflex iCafe Attack 2024 National Playoffs happened every Saturday and Sunday, across April 2024, where the 32 teams locked horns in intense Counter-Strike 2 esports action for the lion’s share of the INR 2,00,000 prize pool.
Ultimately, Mumbai’s Global Gaming Cafe dominated Bangalore’s Colosseum Cafe 3-0 in a one-sided grand final to be crowned the champions. The team will walk away with INR 1,00,000 of the total prize pool.
● Global Gaming Cafe (Mumbai): INR 1,00,000
● Colosseum Cafe (Bangalore): INR, 60,000
● Immortal Cafe (Delhi): INR 40,000
The post NVIDIA and GIGABYTE bring NVIDIA Reflex iCafe Attack across 20 gaming cafes, rewarding INR 2,00,000 through esports tournament appeared first on European Gaming Industry News.
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