Asia
Esports Confirmed as Official Medal Sport at Asian Games 2026 in Aichi-Nagoya
Esports has been officially designated as one of the medal sports in the 20th Asian Games Aichi-Nagoya 2026, as announced by the Aichi-Nagoya Asian Games Organising Committee (AINAGOC). This exciting announcement highlights the inclusion of esports among the nine newly added sports for the upcoming games.
Esports is making its full-fledged debut as an official medal sport at the Asian Games 2022 in Hangzhou where India will be competing in four different titles – DOTA 2, FIFA 22, Street Fighter V, and League of Legends from September 23 to October 8. The inclusion of Esports in the 20th Asian Games will undoubtedly serve as a great encouragement for Indian Esports athletes to pursue their passion professionally.
Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation (AESF), said: “The decision and announcement by both the Olympic Council of Asia (OCA) and the Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) to include esports as a medal event at the 20th Asian Games, subsequent to the 2022 Hangzhou Asian Games, is warmly embraced by ESFI. With this announcement, it becomes crucial for us to expedite the development of our infrastructure, education programs, training facilities, and overall awareness within the esports ecosystem. Additionally, it is imperative that we provide our athletes with top-notch equipment and resources, empowering them to deliver their best performances on international stages. We encourage the entire nation to embrace this remarkable development.”
He further added: “The inclusion of a wide array of titles in the Asian Games not only demonstrates the diverse nature of Esports but also highlights the various dimensions of skill, strategy, and teamwork exhibited by the athletes, delivering a comprehensive experience for spectators.”
Competing at such prestigious platforms will not only provide India’s video-gaming community with opportunities to showcase their skills but also motivate them to win laurels for their country. This announcement is set to inspire a new generation of Indian Esports athletes to aim for greatness and make their nation proud on the international stage.
“The Esports industry and its passionate community have long been working towards gaining recognition, and the recent announcement clearly indicates the significant progress made by the esports ecosystem on international platforms. The official recognition of Esports as a medal sport further enhances and elevates the standing of esports athletes, placing them on par with mainstream sports personalities. We are optimistic that in the Asian Games 2026, our team, S8ul, and 8bit, will have the opportunity to participate and showcase their skills in several esports titles. Moreover, this announcement solidifies the fact that both endemic and non-endemic brands are actively seeking avenues to engage with gamers today and are enthusiastic about investing in the Esports ecosystem,” said Animesh Agarwal, Co-Founder and CEO of 8Bit Creatives & S8UL Esports.
“One small step for esports, one giant leap for the gaming industry! Esports’ inclusion as a medal sport is not only good news in itself, but it also paves the way for other similar tournaments to recognize esports as an important avenue. I hope this trajectory continues upwards, and we are able to eventually see Esports at a scale similar to traditional sports,” said Rohit Agarwal, Founder and Director of Alpha Zegus.
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.
“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.
“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.
G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.
The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.
GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.
“SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.”
Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.
Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons
High-Performance Products and Interactive Demonstrations
The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.
Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.
“GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.”
Connect with GR8 Tech
To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.
The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.
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