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New Research Shows Early Exposure to Gambling is Linked to Risk of Gambling Harms in Later Life

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GambleAware, the leading charity commissioning gambling harm prevention and treatment services, has published its latest annual survey on gambling harms and treatment and support needs among those who gamble and those affected by another’s gambling.

The report, conducted by YouGov using a nationally representative survey of 18,000 adults, found that early exposure – seeing family members gamble or gambling advertising and marketing on TV – can be associated with a greater risk of gambling harms later in life. Almost two in three (64%) of those classified as experiencing significant harm (PGSI 8+) said they knew someone who gambled regularly (e.g. once a week or more) before they turned 18. By comparison, among adults who do not gamble, only 1 in 4 (25%) reported knowing someone else who gambled.

The study sheds light on how many people in Britain were first exposed to gambling when they were a young child, with 1 in 16 (6%) exposed before the age of 5 and over a quarter (28%) between the ages of 6-11. It also reveals that one in five adults (22%) reported first having gambled before they were 18 years old, including one in six (16%) who started between the ages of 12-17. Qualitative responses show that this introduction was seen as a “turning point” by many, or a hobby that they had inherited from their family that led to harmful gambling.

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Participants interviewed in the qualitative research also expressed concern over the amount of gambling advertisement on television and mobile phone apps. They said it is extremely difficult to restrict or prevent children from being exposed to such material due to its “always on” nature, leading to fears of harmful gambling becoming a generational issue. The research shows an increase in young people (aged 18-24) experiencing significant harm from gambling (PGSI 8+), rising from 5.1% to 8.5% of this age group.

Those classified at significant-risk (PGSI 8+) of gambling harms remain more likely to have used advice, support and treatment than those with lower scores. While just 5% of those classified as low-risk (PGSI score of 1-2) had used advice, support or treatment, this increases to 17% of those classified as moderate-risk (PGSI score of 3-7), and 66% of those classified as PGSI 8+.

The report found that 7% of the adult population identified as an “affected other” who have been negatively affected by another’s gambling; comparable with 2021. This equates to an estimate of approximately 3.6 million GB adults. On top of this, the survey also suggests that an estimated 1.6 million children under 18 live with an adult experiencing significant harms from their gambling.

The report also shows that nearly half (48%) of those experiencing significant gambling harms felt “embarrassed or ashamed” of their gambling all or most of the time. These findings were a key theme in interviews with participants, where an overwhelming majority felt reluctant to talk about their gambling to family or friends.

The report highlights that stigma (e.g. feeling embarrassed, not wanting people to find out) surrounding gambling is a key barrier to many who gamble when seeking support and can also negatively impact the mental health of many who are at risk.

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Among those classified as PGSI 8+, 34% had not used any form of advice, support or treatment to reduce their gambling in the past 12 months. Of those not wanting support, 40% cited stigma as a barrier.

The report also shows that many people who gamble have tried to cut back on gambling in the last year – rising to 3 in 5 (59%) of those experiencing problem gambling (PGSI 8+). However, this often resulted in “relapse” later on with most people who say they attempted to stop or reduce gambling saying they started gambling again. Relapse was highest amongst those with a PGSI score of 8+ (87%), with 72% of those who have a PGSI score of 3+ reporting relapse and 64% of those with a PGSI score of 1+ reporting a relapse in the last 12 months. Qualitative responses from focus groups identified the role that financial circumstances, life events, mental health and gambling promotions can all play as potential triggers for relapse.

Zoë Osmond, Chief Executive of GambleAware, said: “As the lead commissioning charity in Great Britain, we are pleased to publish this year’s landmark Treatment and Support Survey. Gambling harms are a serious public health issue and can affect anyone, including an increasing amount of children and young people.

“We are concerned about the normalisation of gambling across society, with this year’s report clearly highlighting a potential link between early exposure and harms in later life, as well as a worry by parents who feel unable to shield their children from the plethora of advertising and marketing.

“It is also important to end the stigma associated with gambling, which is acting as a key barrier to those wanting advice and support. We encourage people to come forward and open up the conversation about gambling to put an end to stigma and ensure people get the help they need.”

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Kate Gosschalk, Research Manager, YouGov, said: “We are pleased to share the findings from the fourth annual treatment and support survey. This year, the research – which included a substantial online survey of 18,000 people and 30 in-depth telephone interviews – explored new areas including when people were first exposed to gambling and the effect gambling has on children. This survey can help us learn more about gambling harms in Great Britain and what can be done to ensure people receive the help and support they need going forward.”

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7777 gaming expands African reach with Integration of Casino Games on betPawa

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7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.

Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.

Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”

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Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”

betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.

The post 7777 gaming expands African reach with Integration of Casino Games on betPawa appeared first on European Gaming Industry News.

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Swintt journeys back through the sands of time in Egypt King Book Hunt

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Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.

Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.

Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.

During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.

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With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.

David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”

The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.

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