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BGC Calls for Social Media Company Collaboration for Safer Gambling Marketing

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Social media giants are being urged to co-operate with the betting and gaming industry to limit marketing seen by young people and problem gamblers.

Standards body, The Betting and Gaming Council, want to implement new measures for online adverts but are being undermined by social media platforms.

BGC Chief Executive Michael Dugher has written to Culture Secretary Lucy Frazer MP, urging her to put pressure on social media platforms as part of the Government’s drive to tackle problem gambling among the young in particular. Launching the recent Gambling White Paper Mrs Frazer proposed measures that specifically looked at the under 25 age group.

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In his letter, Mr Dugher explains that an earlier BGC drive saw social media platforms allow the public to opt-out from receiving betting and gaming advertising.

However, members say they need further cooperation to deliver other measures – in particular for those who have signed up to the industry self-exclusion tool GAMSTOP.

The industry wants a “marketing suppression scheme” which it says would stop 300,000 people registered to GAMPSTOP from receiving direct marketing on social media.

In a letter to DCMS Secretary of State Mrs Frazer, Mr Dugher says: “This is impossible to achieve without the cooperation of the social media platforms themselves. This is a sensible solution, which BGC members are keen on implementing, but we cannot do so without the cooperation of social media platforms.

“I would urge you to help on this matter by calling on social media platforms to finally cooperate with the BGC and make the relevant functionality available, so we can help protect the most vulnerable.”

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It would also like social media platforms to limit the frequency of ads to specific age groups, something members cannot do without cooperation.

BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.

Currently, all social media advertisements for BGC members must be targeted at those aged over 25, unless platforms can provide evidence to verify the accuracy of their targeting to over 18s.

A new BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.

The regulated betting and gaming industry in the UK supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.

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Around 22.5m adults in the UK bet each month and we are encouraged by the latest figures from the Gambling Commission which show the rate of problem gambling among adults in the UK is 0.3%.

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SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia

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The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.

A Gateway to Eastern Europe and Central Asia

The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.

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Comprehensive Conference Agenda

The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:

  • iGaming trends and innovations
  • Emerging market opportunities
  • Regulatory updates and compliance strategies
  • Outsourcing and business relocation opportunities

Who Will Be There?

The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.

Networking Opportunities

SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.

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Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.

Special Features

  • Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
  • VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
  • Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.

Why Attend?

The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.

For more information and to register, visit the SBC Summit Tbilisi website.

The post SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia appeared first on European Gaming Industry News.

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WHO WILL BE THE BEST IN THE WORLD?

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EA SPORTS FC™ have revealed details for the inaugural EA SPORTS FC™ Pro World Championship, the crowning moment for the world’s largest football esports circuit.

What is the prize pool?

The FC Pro World Championship will bring the world’s top 32 FC Pro competitors to Uber Eats Music Hall in Berlin, Germany, from July 10-13 to vie for the lion’s share of USD $1 million in total prizing.

How can fans watch the event live?

Fans will be able to attend live on July 12-13 to watch the action unfold. More information on ticketing will be announced at a later date.

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What is the play-in tournament?

One day prior to the kick off of the FC Pro World Championship, 20 top-ranked players from FC Pro Leagues will compete to secure one of the eight remaining seats during the Play-In tournament on Wednesday, July 10.

These eight finalists will join 24 competitors who have already qualified for the three-day global finals through the FC Pro Open – an open circuit for competitive EA SPORTS FC players – and FC Pro Leagues – an ecosystem that fully harnesses the global world of football in partnership with top leagues and federations.

Ensure you’re up-to-date on all the news coming from the FC Pro World Championship by following EA SPORTS FC PRO on InstagramX and TikTok.

The post WHO WILL BE THE BEST IN THE WORLD? appeared first on European Gaming Industry News.

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Meridianbet (Golden Matrix Group) Launches the Unique Casino Bonus Wallet

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Meridianbet, a prominent global iGaming and sports betting operator and a part of the Golden Matrix Inc Group (Nasdaq: GMGI), is thrilled to announce the launch of its new Casino Bonus Wallet.

This latest innovation underscores Meridianbet’s commitment to prioritizing the user experience and solidifying its position in Europe’s online casino (iGaming) community.

 

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Key Features of the Casino Bonus Wallet

The new Casino Bonus Wallet exclusively holds casino bonus funds, which can be used to play all games in the slots offering. Players receive bonus funds by participating in active promotions on the site. Some of the standout features include:

 

  • Automated Rollover: The feature has an automated rollover system, transferring the bonus system across various products

 

  • Customizable Rollovers: Possibility to set different rollover requirements for various types of games, including table games, slots, and live casino games

 

  • Live Progress Bar: A live progress bar allows players to track their bonus progress in real-time, securing maximum transparency and engagement

 

  • Diverse Game Selection: The wallet allows for the selection of different games, categories, and providers for promotions, catering to a wide range of player preferences

 

  • Transparent Gameplay: Games eligible for bonus play are clearly and visually separated, ensuring players know exactly which games can be played with bonus money

 

Meridianbet’s Unique Market Position

Acting as the industry unicorn, Meridianbet operates both the B2B and B2C market segments, including iGaming and sports betting. This includes a comprehensive loyalty system and other proprietary technologies that set it apart from competitors.

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  • Proprietary Technology: Since its inception, Meridianbet has developed its software in-house, maintaining a robust online casino customer care architecture.
  • Innovative Development: In addition to sports betting and casino back-office solutions, Meridianbet develops its own casino games (Expanse Studios), boasting a portfolio of 50 games
  • The company has also created a single back-office package and established a separate entity to manage this aspect of the business.

Meridianbet B2B Segment

Meridianbet is currently unrolling a series of B2B solutions, which aims to leverage and capitalize on its significant market position.

Namely, more than 90% of gaming companies globally rely on third-party providers for their software needs. Meridianbet stands out as one of the few operators in this part of Europe with proprietary software.

The company is concentrating on expanding its B2B operations, growing its online casino segment.

Meridianbet’s introduction of the Casino Bonus Wallet is a testament to its ongoing innovation and dedication to providing an unparalleled gaming experience. This new product, combined with Meridianbet’s strategic focus on B2B, casino growth, and US market opportunities, positions the company as a formidable player in the global iGaming industry.

 

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For more information, visit https://ir.meridianbet.com

The post Meridianbet (Golden Matrix Group) Launches the Unique Casino Bonus Wallet appeared first on European Gaming Industry News.

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