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GGTech Entertainment Acquires NUEL

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NUEL, the UK and Ireland organiser of Amazon UNIVERSITY Esports, has been acquired by GGTech Entertainment, a leading esports company. The strategic acquisition will see NUEL become the office for GGTech’s operations in the UK & Ireland, increasing its core activities in university esports as well as planning and delivering an array of grassroots esports and gaming activities.

NUEL will continue operating under its name but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports. The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports programme. David Jackson will continue as Managing Director of NUEL and Peter Cole will continue as Head of Product.

A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.

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NUEL now has direct access to the resources and expertise of GGTech, which has experience of delivering top-tier events on a global scale. As a result, the company can deliver more and better experiences for players in the region, as well as offer more opportunities for early career professionals trying to make their way in the industry. With a solid track record of delivering grassroots esports activities, the acquisition provides NUEL with the potential to not only grow in the UK & Ireland, but also make a valuable contribution to GGTech’s global activities.

NUEL and GGTech have collaborated extensively in recent years, including work on Amazon UNIVERSITY Esports in the UK and Ireland, and the Amazon UNIVERSITY Esports Masters, the marquee international university esports competition in Europe. Together, the two companies are closely aligned and share similar visions to support grassroot esports and build gaming communities.

Staff and students involved with NUEL have already had opportunities to work on GGTech’s international projects – including travelling out to GGTech’s facilities in Alicante to work on some of GGTech’s flagship events such as the TFT Dragonlands Championship – and this move will further expand these opportunities and facilitate progression for staff and players.

José Parilla, CEO and founder of GGTech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”

“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers. We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech,” said NUEL founder Josh Williams.

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GGTech Entertainment, based in Spain, is one of the biggest esports organisers and expanding rapidly across both EMEA and the Americas. In addition to launching and managing the global UNIVERSITY Esports project, GGTech produces Teamfight Tactics Rising Legends and Teamfight Tactics Championships, the EMEA and Global competitions of Riot Games’ strategy game. GGTech is also responsible for the GAMERGY series of major gaming conventions, with recent events held in Madrid, Buenos Aires and Mexico City. It also develops Circuito Tormenta, Riot Games’ main amateur competition in Spain.

First established as a student-run organisation in 2010, NUEL is the UK and Ireland organiser of Amazon UNIVERSITY Esports, a pan-European university esports competition managed globally by GGTech. Beyond university esports, NUEL recently developed and ran Rising Stars – the first official pan-European women’s League of Legends tournament – and the qualifiers for the “Rest-of-EMEA” region in the Teamfight Tactics Rising Legends ecosystem. In May 2023, it ran the England/Wales/Ireland Minor event in the Northern Europe VALORANT BEACON circuit.

Last year, NUEL and GGTech announced a partnership with Confetti Institute of Creative Technologies – part of Nottingham Trent University – which saw NUEL relocate its head office to Nottingham, and hold live finals for its Winter 2022 and Spring 2023 seasons at the newly opened Confetti X esports complex.

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BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry

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BLAST, the global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership during a landmark year for the UK industry.

This collaboration will focus BLAST and British Esports efforts on political lobbying, grassroots development, education, careers, and professional development. The partnership comes during a historic year for the UK esports industry, with a record number of tier one esports events taking place, helping to position the region as a global hub for esports and gaming.

With the UK holding an 6% share of the global esports market and the global sector expected to reach $1.6 billion by the end of this year, this partnership aims to capitalise on this momentum and foster further growth.
Robbie Douek, CEO of BLAST, said: “This partnership with British Esports is a pivotal step in our mission to support the esports ecosystem in the UK. By focusing on key pillars together, we aim to create a sustainable and inclusive environment that encourages growth and professional development at every level. This year alone, the world’s biggest game publishers are choosing the UK as a destination for their esports ecosystems and arena events, helping position the region as a global hub for esports and big-scale events.

This partnership with British Esports will allow us bridge the gap between tier one arena events and grassroots esports.”
Chester King, CEO of British Esports, said: “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.

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This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”

The partnership comes in a month where London is set to host two tier one esports arena events in consecutive weeks, with the BLAST Premier Spring Final taking place in Wembley Arena this week and the RLCS London Major in Copper Box Arena next week. These combined events will see more than 25,000 fans watch live esports events in-person in the United Kingdom in June alone.
To mark the launch of the partnership, Robbie Douek, CEO for BLAST, recently met Dave Martin, SVP for British Esports, for a tour of the National Esports Performance Campus in Sunderland.

The post BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry appeared first on European Gaming Industry News.

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Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event

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From August 10 – 18, 16 top Counter-Strike (CS) teams will battle it out during Intel® Extreme Masters (IEM) Cologne 2024 for a share of the $1,000,000 prize pool, a win in the race to secure the Intel® Grand Slam V, and the coveted trophy. Today, we are thrilled to share with you the full lineup of teams competing in the celebratory event.

IEM tournaments are the pinnacle of esports competition for players worldwide and are at the heart of excitement for fans from around the globe. This year, we are celebrating our 10 year anniversary at the LANXESS arena as the final three days of IEM Cologne 2024 will once again take place in the iconic and packed-out arena in Cologne, Germany.

Also dubbed the Cathedral of Counter-Strike, the event’s significance lies in its long-lasting traditions and ability to consistently deliver legendary moments. This year, everyone is invited to go on a trip down memory lane and to experience the world’s best CS teams to-date playing CS2 for the first time on stage in Cologne.

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The teams competing at IEM Cologne 2024 are:

  • Team Spirit (IEM Katowice 2024 winner)
  • FaZe Clan (IEM Chengdu 2024 winner)
  • MOUZ (ESL Pro League Season 19 winner)
  • G2 Esports (IEM Dallas 2024 winner)
  • Team Vitality (ESL World Ranking Global)
  • Natus Vincere (ESL World Ranking Global)
  • Astralis (ESL World Ranking Global)
  • Virtus.pro (ESL World Ranking Global)
  • ALTERNATE aTTaX (Online Qualifier Germany)
  • HEROIC (ESL World Ranking Europe)
  • Eternal Fire (ESL World Ranking Europe)
  • Team Falcons (ESL World Ranking Europe)
  • Complexity Gaming (ESL World Ranking North America)
  • 9z Globant (ESL World Ranking South America)
  • The MongolZ (ESL World Ranking Asia)
  • FlyQuest (ESL World Ranking Oceania)
  • Team Liquid (ESL World Ranking Global)
  • Imperial Esports (ESL World Ranking Global)
  • FURIA Esports (ESL World Ranking Global)
  • BIG (ESL World Ranking Global)
  • BetBoom Team (ESL World Ranking Global)
  • paiN Gaming (ESL World Ranking Global)
  • MIBR (ESL World Ranking Global)
  • SAW (ESL World Ranking Global)

The post Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event appeared first on European Gaming Industry News.

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SIS strengthens bet365 partnership with global launch of eSoccer product

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Operator significantly enhances content offering around the world

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.

The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.

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The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.

Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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The post SIS strengthens bet365 partnership with global launch of eSoccer product appeared first on European Gaming Industry News.

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