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Bateno has appointed basketball star Sasha Vezenkov as the newest brand ambassador in Bulgaria.

Sasha, who is named the Euroleague MVP of the season 2022-2023 and the active “Sportsman of the Year” in the country, joins Betano alongside NBA superstar Giannis Antetokounmpo.

After a breakout season in 2021-2022, that saw him earn All Euroleague First Team honours, Vezenkov has taken his game to another level. During the season 2022-2023 he is awarded as the “Top scorer” of the Regular Season, while he is nominated for the MVP award. As Betano’s ambassador, Vezenkov will strengthen the positioning of the brand, which continuously supports sports in the 11 markets it operates. In addition, he will share his passion for basketball and online gaming, encouraging the large sports audience to play responsibly.

“I am excited to join the Betano team and represent a company that recognizes the importance of supporting young athletes and talents in Bulgaria. For me, basketball is a passion and a calling, and I’m happy to have the opportunity to share that enthusiasm with fans across the country,” said Vezenkov.

“We are proud to welcome Sasha Vezenkov to the Kaizen Gaming family. Undoubtedly, he is one of the classiest athletes in the country, an elite basketball player who shows humbleness, commitment and a desire for continuous improvement. These qualities of his, fully aligned with the values of our company, make our partnership more than promising. We believe that together we are going to offer our customers an even more exciting experience and yet to realize a number of successful initiatives,” Nikos Fligos, Commercial Director at Kaizen Gaming, said.