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Betano Appoints Basketball Star Sasha Vezenkov as Brand Ambassador

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Bateno has appointed basketball star Sasha Vezenkov as the newest brand ambassador in Bulgaria.

Sasha, who is named the Euroleague MVP of the season 2022-2023 and the active “Sportsman of the Year” in the country, joins Betano alongside NBA superstar Giannis Antetokounmpo.

After a breakout season in 2021-2022, that saw him earn All Euroleague First Team honours, Vezenkov has taken his game to another level. During the season 2022-2023 he is awarded as the “Top scorer” of the Regular Season, while he is nominated for the MVP award. As Betano’s ambassador, Vezenkov will strengthen the positioning of the brand, which continuously supports sports in the 11 markets it operates. In addition, he will share his passion for basketball and online gaming, encouraging the large sports audience to play responsibly.

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“I am excited to join the Betano team and represent a company that recognizes the importance of supporting young athletes and talents in Bulgaria. For me, basketball is a passion and a calling, and I’m happy to have the opportunity to share that enthusiasm with fans across the country,” said Vezenkov.

“We are proud to welcome Sasha Vezenkov to the Kaizen Gaming family. Undoubtedly, he is one of the classiest athletes in the country, an elite basketball player who shows humbleness, commitment and a desire for continuous improvement. These qualities of his, fully aligned with the values of our company, make our partnership more than promising. We believe that together we are going to offer our customers an even more exciting experience and yet to realize a number of successful initiatives,” Nikos Fligos, Commercial Director at Kaizen Gaming, said.

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Wazdan marks Croatian market entry with PSK partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has entered the Croatian market after signing with PSK, a leading operator in the country.

The provider is taking some of its most acclaimed slots live with the operator, including player-favourites such as 9 Coins™ 1000 Edition, Hot Slot™: Magic Bombs, Burning Stars 3™, which will become available to Croatian players for the very first time.

A prominent operator in the country since 1998, PSK is part of the internationally-known Fortuna Entertainment Group. With over 900 employees and a constantly growing player base, the brand is set to enrich its content offering with Wazdan’s titles.

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Croatia marks the newest market entry for Wazdan, which further boosts its impressive European performance as a result of this deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Sales and Business Development at Wazdan: “Croatia is a country that boasts a fantastic amount of potential, so we’re delighted to be entering the market for the very first time with PSK, a top-tier operator.

“We’re bringing a range of our top-performing titles to its platform, and are excited to see the reception from Croatian players towards our mechanics. We’re confident this will be the start of a successful collaboration.”

Martina Pehar, Group Product Specialist at PSK said: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal – we’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.

“Wazdan bring a fantastic collection of their titles to our platform, including standouts such as Power of Gods: Hades and Clover Lady, that we’re sure our customers are going to embrace. We look forward to seeing the results!”

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The post Wazdan marks Croatian market entry with PSK partnership appeared first on European Gaming Industry News.

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Balkans

Anakatech Incorporates GameArt’s High-Quality Slot Titles into Cutting-Edge Platform

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Anakatech, a developer of platforms and comprehensive solutions for the iGaming sector, has entered into a partnership with GameArt, a developer of high-quality HTML5 slot games for both online and land-based casino operators. As per the deal, GameArt’s games are now integrated on Anakatech’s gaming platform.

Anakatech offers complete casino solutions with a portfolio of innovative online and mobile games. Through this collaboration, Anakatech enhances its platform by integrating GameArt’s exceptional games, further enriching the gaming experience for its partners and players alike.

Yauheni Charniuk, Account Manager at GameArt, said: “We are delighted to partner with Anakatech as this collaboration enables us to bring our high-quality online slot games to Anakatech’s partners and clients. We look forward to many years of working together!”

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The post Anakatech Incorporates GameArt’s High-Quality Slot Titles into Cutting-Edge Platform appeared first on European Gaming Industry News.

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

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“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

The post Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin appeared first on European Gaming Industry News.

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