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BetVictor Becomes Official Sports Betting Partner of Canadian Elite Basketball League

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The Canadian Elite Basketball League (CEBL) and BetVictor announced a national partnership that will see the international sports book align with the CEBL as its official Sports Betting Partner for the 2023 season as it expands its presence in Ontario and across Canada. The partnership will include a groundbreaking sports betting experience for CEBL fans across its broadcasts and media platforms.

BetVictor is a licensed and regulated online gaming operator in Ontario and is the official sportsbook for CEBL fans looking to wager on games this season.

“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally. We look forward to bringing this personalized sports betting experience to basketball fans across Canada for all 107 games this season,” Mike Morreale, CEO and Co-Founder of CEBL, said.

“I am proud to announce our sponsorship of the CEBL. We are thrilled to be a part of this exciting basketball league and to support the continued growth of basketball in Canada. This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible. We have an extensive range of sports betting options which include live In-Play betting, parlays and futures markets; fans can bet on the games they love and experience the excitement of basketball like never before. At BetVictor, we are committed to responsible gambling and ensuring that our customers enjoy a safe and enjoyable betting experience. Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly,” said Samuel Boswell of BetVictor.

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“Finally, we want to wish all ten teams, staff and fans of the CEBL a very successful season. We currently have the Niagara River Lions as the +333 market leaders and most likely to come out on top at Championship Weekend. Next in is the Brampton Honey Badgers at +400 followed by the Edmonton Stingers at +450,” concluded Samuel Boswell.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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