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Inspired Entertainment, a leading B2B provider of gaming content, systems and solutions, announced that it has signed a long-term contract extension as the provider of Virtual Sports to Paddy Power, a bookmaker that owns and operates over 600 betting shops across the UK and Ireland. Paddy Power is a central brand within Flutter Entertainment plc, a global sports betting, gaming, and entertainment provider.

As part of the agreement, Inspired will continue to provide its products to the entire Paddy Power retail estate in the UK and Ireland.

“We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years. We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their Virtual Sports offerings,” Brooks Pierce, President and CEO of Inspired, said.

“We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland. Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops,” Vince Bateson, Head of Retail Gaming for Paddy Power, said.