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BLAST and TikTok have entered into a partnership and delivered live coverage of the momentous and final Counter-Strike: Global Offensive (CSGO) Major event in Paris. Thus, Paris Major has become the First TikTok Streamed CSGO Event.

The partnership was made to connect esports and gaming enthusiasts by offering an immersive experience through integrated features and tailor-made content on the immensely popular short-form content platform.

“The esports world will have their eyes firmly fixed on Paris this week when the world’s best Counter-Strike teams descend onto the French capital to compete for the coveted last ever CS:GO Major trophy. Teaming up with TikTok will allow us to bring fans even closer to the experience with a number of integrated features and exclusive content on the platform,” Robbie Douek, CEO of BLAST, said last week.