Rivalry Corp, an internationally regulated sports betting and media company, announced a partnership with the leading creators of Tribo, a Brazilian Counter-Strike content group. The agreement will see Rivalry develop a variety of content campaigns and activations to engage the Brazilian CS:GO community in partnership with five newly signed creators, including: Alessandro “Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” Michel D’Oliveira.
“Rivalry continues to develop passionate esports communities, enhancing the entertainment experience of being a fan. Partnering with this group of great influencers will continue to open up authentic opportunities to connect our brand to the Counter-Strike fandom in Brazil,” said Luis Gonçalves, Brazil Lead, Rivalry.
Fans can expect a range of premium content and experiences, including livestreams, social media, giveaways and in-person activations at major CS:GO events, where the creators will provide exclusive live tournament coverage for their fans.
“Rivalry was the ideal partner for us to sign with. They have a deep understanding of the esports audience and a partnership program that allows us to interact with our audience on more elaborate levels and continue to build our personal brands as creators. Rivalry operates in the interest of the fans, and that means educating our audience about the importance of responsible betting through this partnership as well,” said Alessandro “Apoka” Marucci.